Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility family building, maternity newborn care, parenting pediatrics, and menopause midlife.

Benefits

programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital.

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behave differently from direct, how claims-triggered campaigns work in a channel context, and how to design programs a CSM or payer account executive can execute without becoming a marketer. Cross-functional program ownership: You'll hold strategic ownership of enrollment initiatives that span product, CS, payer, and data. You won't be the DRI on every workstream, but you'll be a key stakeholder who makes sure each track has a clear owner, dependencies are visible, and progress is actually translating to enrollment outcomes.

Consumer-to-enterprise bridge: Maven recently launched a consumer product, which means two new flows need to work: eligible consumers finding their employer coverage, and enterprise members who lose eligibility finding a path to continue care. You'll partner across the B2B2C and consumer organizations to build and optimize both directions. Experimentation culture: A/B tests on landing pages.

Paid ads layered against claims campaigns. Copy and UX hypothesis testing. Partnership pilots.

ABOUT THE ROLE

As the Head of Member Growth Marketing, you will lead a revenue-driving team responsible for growing membership across Maven's full book of business — from Fortune 100 employers to populations enrolled directly through health plans. This is a high-ownership role sitting at the intersection of marketing, CS, and product, with direct accountability to enrollment outcomes across both our enterprise and consumer businesses.

WHAT YOU'LL DO

Team leadership: You'll set performance expectations, run the coaching loop, and build the capabilities the function needs to scale through open enrollment and beyond. You're developing people, not just directing them. Enrollment program ownership: You'll own Maven's communications-based enrollment strategy across the direct and channel books of business, using a data-first approach to prioritize channels, segments, and experiments.

You'll build and refine the programs and playbooks that CS and payer teams execute at the account level, and maintain actionable knowledge of top accounts. Strategic partnership with CS and payer teams: You'll become the enrollment resource those teams genuinely rely on.