Initiative - Sr. Associate Digital Activation (Programmatic)

The Senior Associate, Digital Activation possesses advanced tactical knowledge and programmatic expertise to develop innovative strategies and bring them to life in media buying tool (DSPs) to deliver impactful business results across various channels. You are detail-oriented, strategic with strong logical thought process, and an unparalleled focus on client solution campaign outcome. Coupled with the ability to work collaboratively with audience strategy, communications design, and data analytic teams, to translate programmatic campaign requirement into actionable engagements with the suitable inventory partners, data vendors, and technology providers.

You demonstrate an in-depth understanding of the programmatic ecosystem its key parties and stay up to date with the current trends challenges facing the industry, to assist the team finding solution to ensure competitive edge to the client’s business. Reporting to Associate Director, Digital Activation (Team Lead), this interdisciplinary role requires the combination of strategy planning, hands-on-keyboard execution ongoing optimization of programmatic campaign, as well as support for the Associate Director in training/coaching junior members and aid in uplifting the overall efficiency of the team’s operation.

Key Responsibilities

PRIMARY DUTIES EXPECTATION The Senior Associate, Digital Activation is responsible for providing strategic recommendations and setup programmatic campaigns in various DSPs in accordance with the client’s needs and expectations. You are accountable to execute always maintain oversight on all aspects of programmatic campaign management processes – from campaign strategy, audience list set-up, tagging recommendations implementation, to campaign setup in DSP consoles, delivery management (pacing/budget/spend), and insights analysis, as well as billing reconciliation. g.

Requirements

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