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Mediabrands — New York New York
Position Overview As Director, Planning you are designing the blueprint for cultural ideas to spread through communications planning excellence, integration and growth performance on your clients and brands. In your role you are translating the communications strategy into the actionable idea platform (in junction with creative partners) that will deliver behavioral change at all connection points. Creating innovative connections that grow brands is a passion for you.
You will partner with the Strategy team on the planning architecture and utilize your experience skills to manage the design of fully integrated communications plans across owned, earned, and paid connections. You work closely with the analytics leads to identify appropriate audience and data strategies to unlock growth. You lead the relationship with SBUs and client agencies roster throughout the design stages and work with the Partnerships team in evaluating selecting the right partners, and appropriate spends across the Planning Design blueprint.
Responsibilities
Oversee client education program around Media Planning relevant marketplace trends.
Requirements
and workflow of the client as it relates to Planning outputs, in consultation with Client Leads In charge of the planning brief deployment and relevant stakeholder engagement (Specialty Business Units, partnerships, partner agencies, media) Lead ideation sessions and curate outcomes Develop the communications idea all connections will help unlock Effectively design communications architecture and ecosystem delivery across Owned, Earned, Shared, Paid (OESP) for your clients.
Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family
to support you and your family. The salary range for this position is posted below.
Qualifications
. Employment Transparency It is the policy of our company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic informatio