About Golin Ketchum Golin Ketchum is the most awarded public relations agency of the decade. We create change that matters for our clients and our people. The kind of change that earns attention and shapes culture to build business.

Formed in 2026 from the merger of two iconic PR agencies, Golin Ketchum combines fearless creative and strategic excellence, fueled by Omnicom’s industry-leading data and AI solutions, to uncover powerful insights and execute work that builds and protects the world’s greatest companies. With specialized expertise across consumer and brands, corporate affairs, healthcare, technology, and food, agriculture and nutrition, we deliver integrated, high-impact communications services at scale. At Golin Ketchum, culture matters.

We are fiercely ambitious yet fundamentally kind and collaborate obsessively with the best clients in the world. Want to create change that matters with us? Here are the details: Overview: Do you enjoy telling stories through data?

Interested in solving client challenges with data? Golin Ketchum Analytics is looking for a Manager, Consumer Strategic Research and Insights! This is a perfect role for an experienced researcher or specialist that thrives working in a fast-paced environment.

The person coming into this role should have expertise in a variety of research techniques, including but not limited to primary survey research, audience insights generation leveraging secondary databases, and omnichannel campaign evaluation, and be able to lead a team and manage projects from start to finish, as well as independently own programs.

Responsibilities

: Developing relationships with client and account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clients Overseeing and managing all aspects of a project largely independently. From the day-to-day work, to overseeing junior staff to client relationships, to account relationships, billing and growth Development of original, large scale/global qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing the results etc.

Development of research, analytics and measurement proposals, such as audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, or ROI analysis Leverage a robust tech-stack and secondary data sources to define and profile target audiences, predict trends, assess the industry landscape and identify white space opportunities for clients Analyzing full communications programming in channels such as paid media, social, media coverage, influencer, website, and consumer conversations to direct and evaluate marketing and communications impact/ROI Analysis and reporting of findings in a way that tells a concise, visually-appealing and clear story with the data and provides answers to the client’s main questions/objectives and shapes future communications and marketing programming; Presentation of results to account team and client Serving as a specialist and advisor in research and analysis, to include: Staying up to date with trends, tools and techniques and counseling clients, account teams and other research team members on methodologies, tools and best practices Participating in or driving analytics projects and initiatives Developing new methodologies, reports or product offerings to meet existing client needs and to drive new business Determining the best methodologies and tools to use to solve client challenges and deliver impact to their business Work in collaboration with other specialty teams within the agency to assess and create successful social, digital and paid programs for the client.

Qualifications

: 3 to 5 years of communications strategic insights, research, analytics and/or media analysis experience; advanced degree in a relevant fiel

Insights and Strategic Research Associate Managing Consultant, Golin Ketchum Analytics