Comms Design Manager (Nike Account)

Initiative is Nike and Jordan Brand's media agency of record across EMEA, leading integrated media strategy, planning, activation, measurement, and data and technology services across 34 markets. Working on Nike is a unique opportunity to shape communications for one of the world's most iconic brands. The Initiative EMEA team is made up of talented specialists from across the media landscape, united by a shared ambition to deliver innovative, integrated solutions that connect brand and performance and create meaningful business impact.

As a Communications Planning Manager, you will play a pivotal role in developing integrated communications strategies and leading campaign delivery across EMEA. You will be responsible for building strategic comms plans, managing day-to-day client relationships, coordinating cross-functional teams, and ensuring campaigns are delivered seamlessly across multiple markets. Success in this role requires strong experience in integrated, multi-channel planning.

You will work in close partnership with specialist teams across TV, Digital, Out of Home (OOH), Partnerships, Print and Radio to develop cohesive communications plans that leverage the strengths of every channel and deliver best-in-class outcomes for Nike.

Key Responsibilities

Client Management Act as one of the client's primary day-to-day contacts, providing timely, accurate responses and coordinating deliverables across specialist teams. Build strong relationships with client stakeholders and partner agencies, ensuring all communications are managed efficiently and no request goes unnoticed. Lead weekly status meetings with clients and internal teams, providing clear updates on project progress, timelines and next steps.

Deliver high-quality recommendations and strategic inputs that support the client's communications objectives and business growth.

Requirements

, manage asset delivery timelines and ensure campaigns remain on track. Integrated Planning Support integrated campaign planning and delivery from briefing through execution, including timeline management, deck development, campaign logistics and communications planning across TV, Digital, Out of Home (OOH), Partnerships, Print and Radio. Work closely with the Associate Director / Director to refine and implement partnership / creator strategies, ensuring they align with overall media strategy and campaign objectives.

Develop detailed project plans to turn ideas into successful campaigns. Take ownership of smaller briefs and local activations, coordinating with specialist teams to deliver seamless, multi-channel communications solutions.

to Client Advice leadership, Strategy, Communications Design and Partnership teams. Act as the internal client advocate, ensuring recommendations, planning and execution consistently reflect client priorities and commercial objectives. Collaborate with Associate Directors, Directors and specialist teams to develop RFPs, evaluate responses and create best-in-class communications plans.

Develop integrated communications ecosystems that extend beyond paid media through the inclusion and measurement of owned, earned and shared channels. Own the aggregation of media plans, coordinating client approvals, purchase orders and campaign sign-off processes. Manage campaign budgets, forecasts and investment tracking across markets, ensuring financial accuracy throughout campaign delivery.

Coordinate production workstreams, asset delivery and campaign logistics while working closely with channel specialists, operations, production agencies and City teams to ensure seamless execution. Contribute to ad hoc projects, including Strategic Business Reviews (SBRs), as required. Industry Innovation Contribute regularly to ideation team sessions, generating creative compelling connections idea.