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Mediabrands — New York New York
Position Overview The Associate Director, Digital Partnerships is responsible for developing, executing, and monitoring all digital media Partnership strategy and plans for clients, ensuring the work is to specification and correct as well as overseeing any applicable teamwork, resource/allocation, growth and development. The Associate Director will drive the team to explore and identify non-traditional partnerships opportunities and innovations. This is critical to their development and the success of the Partnerships division.
Responsibilities
. Collaborate with Strategy, Analytics and Comms Design teams to ensure alignment with and delivery against client KPI’s while managing partnership deliverable and expectations with clients on a daily basis Oversee partnership plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in Regularly provide performance assessments to the team and help them to work toward their professional goals and ensure the Digital Partnerships team has clear strategy, budget and objectives at all times Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency Provide Partnerships support for various New Business pitches Assist and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business Assist MAGNA aggregate negotiations across all Digital media channels Required Skills Experience Proven ability to develop and maintain strong professional relationships with senior-level clients, colleagues and vendors Demonstrated ability to develop digital marketing communication plans specifically encompassing digital media strategies Proven ability to drive projects from conception to completion; project management experience Proven knowledge of online planning and research tools and resources Experience with campaign management/ad serving technology: Double Click DART, and/or Atlas DMT Understand the principles of marketing and advertising, as well as media concepts and terms, creative and budget
Requirements
Desired Skills Experience 6+ years relevant experience including 3+ years supervisory experience required Programmatic experience.
Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family
to support you and your family. The salary range for this position is posted below.
Qualifications
. Employment Transparency It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gen