Senior Director, Community & Advocacy

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

About The Role

Braze powers the world's most ambitious consumer engagement programs — and the Braze Community is the practitioners, certified experts, and ambassadors who run them, building their careers and defining the standard for the discipline. You will own that ecosystem: our flagship community platform, our customer advocacy program, our executive Customer Advisory Boards, and our customer storytelling motion. You'll lead a focused, senior team of five and partner closely with Product Marketing, Content Marketing, Customer Experience, Demand Generation, and our events teams.

These programs are healthy, growing, and genuinely loved — tens of thousands of practitioners in the product monthly, a digital community in the thousands, champions in the hundreds. What they are not yet is fully wired into how Braze retains and grows customers. That's the job: take programs people admire and make them programs the business runs on.

What You'Ll Do

Lead the community function. Own the strategy and operating cadence of Braze Bonfire — online forums, regional meetups, and recognition programs. Engagement is the foundation, and you'll keep raising that bar — but it isn't the finish line.

Wire the community into how Braze operates: community signals feeding account health and CS workflows, support deflection measured, and meetups planned jointly with our regional events strategy as a deliberate retention and expansion lever, not a parallel calendar. Lead the advocacy function. Own Braze Customer Champions end-to-end: a tiered program producing a steady supply of references, speakers, storytellers, and product co-creators.

Make pulling from the champion bench the default move for every customer-facing team. Measure influence with rigor: pipeline-touched, references-sourced, advocacy-led content produced. Own our Customer Advisory Boards.

Run a small number of high-stakes CABs aligned to Braze's flagship moments. Build the executive-to-executive experience that earns time from our most strategic customers, and partner with Product and PMM to turn customer insight into roadmap and narrative. Own customer storytelling.

Stand up the testimonial capture motion across video, written, and quotable formats, and keep customer voices flowing into case studies, campaigns, and analyst-facing programs with PMM and Content Marketing. Connect community, advocacy, and learning. Braze is building a unified customer empowerment ecosystem — learner → community participant → advocate → champion.

You'll co-design the journeys, shared identity, and measurement framework that make it feel like one experience. Lead and develop a team. Your team of five — digital community, advocacy (principal + specialist), and community learning events (manager + specialist) — is a high-ownership group where every person carries a program.