About Lola Lola Blankets is seeking a highly motivated and detail-oriented Trade Marketing Manager to join our team. This role is crucial in supporting our visual merchandising efforts with key retail accounts, ensuring the Lola Blankets brand is represented effectively and consistently across all in-store and digital platforms. This position requires up to 50% travel and can be based in either New York, NY, or Salt Lake City, UT.

This is a newly created, high-visibility role that sits at the intersection of brand, sales, and retail operations. As our first dedicated Trade Marketing Manager, you will own the end-to-end brand experience across all wholesale and retail partner channels — from the planogram to the merchandising. You will be the face of Lola Blankets to our retail partners, setting and enforcing the visual and brand standards that make our product unmissable at shelf.

This role reports into the Commercial Team and works cross-functionally with Brand, Sales, and Operations.

Responsibilities

Visual Merchandising Strategy Lead the collaboration with key retail accounts, including Nordstrom, Bloomingdale's, and Revolve, to set and enforce Lola Blankets' visual brand merchandising standards. Own the development of comprehensive visual merchandising guidelines and planograms tailored to specific retail environments. Drive store performance by conducting high-level visits to audit product placement, display quality, and ensure absolute compliance with brand standards.

Manage the procurement and logistical delivery of all in-store marketing materials, including permanent signage and display fixtures. Partner with Brand and Operations teams to brief, produce, and deliver visual assets, graphics, and branded fixtures on time and on budget. Retail Marketing Partner Campaigns Lead the development and execution of co-branded marketing campaigns and calendars in collaboration with key retail accounts.

Own 360-degree integrated marketing programs across retail touchpoints: in-store activations, retailer dotcom, social media amplification, retail media placements, and event tie-ins. Serve as the primary strategic point of contact for retail account marketing teams — building relationships that unlock incremental opportunities for brand visibility and sell-through. Data, Reporting Optimization Analyze retail sell-through data and account performance metrics and deliver strategic recommendations to the sales team.

Deliver regular reporting on program performance across accounts. Conduct ongoing competitive benchmarking — tracking how peer brands activate at retail and bringing best practices back to Lola. Manage and optimize samples, display units, and in-store marketing materials.

Marketing Communication Own the development and execution of co-branded marketing campaigns and promotional calendars with key retail partners. Drive data-informed decisions by analyzing retail sell-thru data and providing strategic recommendations for optimizing performance. Lead retail marketing communication, acting as the primary strategic point of contact for account teams.

Manage and optimize the inventory and allocation process for samples and display units. Travel Logistics Travel up to 50% of the time to support new store openings, major visual changes, and key promotional events across the United States. Maintain a travel and store visit schedule, documenting findings and next steps in a timely manner.

Represent Lola Blankets professionally and with brand authority in all retail partner and field settings. Cross-Functional Collaboration Work closely with the Commercial team to align marketing execution with commercial objectives and seasonal sales plans. Collaborate with Brand to brief and deliver brand-right visual assets for all retail environments and co-branded activations.

Participate in seasonal planning and market week preparations, including building retail-facing presentations and sell-in materials.

Qualifications

Required Experience 5