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com/careers All legitimate Kapitus job postings on employment sites will direct candidates to complete an application through these portals before completion of the hiring process. com The Offline Media Marketing Manager is an experienced marketer who specializes in planning, executing, and optimizing non-digital, non-click media channels, including Linear TV, Connected TV (CTV), radio, podcasts, and direct mail. This individual is results-driven, highly analytical, and adept at making data-informed decisions to maximize the performance and ROI of offline media investments in a fast-paced environment.

They combine the rigor of performance marketing with the strategic thinking required to manage brand-building channels that operate outside of traditional digital click-based ecosystems. This role will have high visibility and responsibility in the organization, working cross-functionally with creative, analytics, digital marketing, and sales teams to ensure cohesive go-to-market execution and measurable business impact.

What You Will Do

: · Develop, manage, and optimize campaigns across offline media channels, including linear TV, CTV/OTT, radio, podcasts, direct mail, to maximize return on ad spend (ROAS) and cost-per-acquisition (CPA) targets. · Own the end-to-end campaign lifecycle for offline channels: strategy, media planning, measurement, and optimization. · Continually identify and design test-and-learn experiments (A/B tests, station mix, geo-lift studies, holdout tests, incrementality analyses) to improve spend efficiency and prove channel effectiveness.

· Monitor and analyze campaign performance, delivery pacing, and profitability on an ongoing basis; develop actionable insights and present recommendations, including data-driven decisions on station/network mix optimization and audience segment targeting. · Analyze campaign and channel-level data to build comprehensive performance reports that demonstrate impact, conversions, and attribution across multiple metrics; including lift insights, media mix contribution, cost-per-acquisition, reach/frequency, brand awareness, and cross-channel influence. · Collaborate with the Creative and Content teams to develop compelling scripts, ad creative, direct mail pieces, and audio/video assets tailored to each offline channel.

, programmatic TV/CTV, addressable TV, dynamic audio, personalized direct mail) and make insightful business decisions based on a deep understanding of the landscape.

What We’Re Looking For

: · Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field. · 5–8 years of hands-on experience planning, buying, and optimizing offline media channels such as linear TV, CTV/OTT, radio, podcasts, direct mail. · Proven track record of driving measurable customer acquisition and brand lift through offline media channels.

· Strong understanding of offline media measurement methodologies: matched market analysis, incrementality testing, and brand lift studies. , Salesforce) and Google Analytics.