Sr Manager- Channel Marketing

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all.

We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations.

Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology.

At LG, we strive to make Life Good for Everyone. The Opportunity: The Senior Manager, Channel Marketing leads the strategy and execution of partner-facing marketing programs that drive sell-in, sell-through, and loyalty across distributors, manufacturer reps, contractors, and strategic accounts. This role owns channel program design (MDF/co-op, promotions, SPIFFs, rebates), through-channel demand generation, and partner enablement to accelerate growth for residential and/or commercial HVAC portfolios.

The lead partners closely with Sales, Product Management, Marketing Operations, and Training to plan and launch programs that increase brand preference, capture share at the counter and jobsite, and deliver measurable pipeline and revenue.

WHAT YOU WILL DO

Channel Strategy Partner Growth Build the annual channel marketing plan aligned to revenue targets, product roadmaps, and regional priorities. Develop joint business plans with priority distributors and rep agencies; set goals, KPIs, and co-funded initiatives.

Benefits

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Requirements

to drive performance and loyalty. Program Design: MDF/Co‑op, Promotions Incentives Own MDF/co-op strategy, policy, claims, and budget governance; improve utilization and ROI. Design seasonal promotions, SPIFFs, rebates, and bundle offers for NPI and base business; ensure compliance.

Coordinate with Finance and Legal on eligibility rules, claims auditing, and tax/regulatory considerations. Through‑Channel Demand Generation (TCMA) Launch through-channel campaigns (email, paid/local digital, social, search, events) that partners can easily activate. Manage partner portal/PRM and TCMA platforms (content syndication, ad funds, campaign-in-a-box).

Deliver localizable assets: counter flyers, landing pages, sell sheets, spec sheets, case studies, videos, and playbooks. Partner Enablement Training Drive contractor and distributor enablement: certification programs, webinars, and counter training with Sales/Training. Equip partners with sales tools (selectors, calculators, configurators) to speed quoting and close rates.

Aligning with Service and Tech Support to ensure post-sale experience reinforces brand loyalty. Events, Trade Shows Local Activation Plan regional events (Utility/energy conferences, roadshows, counter days) to generate partner demand. Provide market development kits for branch-level activations and local lead capture.

Analytics, Insights Continuous Improvement Build dashboards for MDF usage, campaign activation, MQL→SQL conversion, partner contribution, promo lift, and ROI. Use POS/ship‑through data, CRM, and marketing analytics to optimize mix, targeting, and offer design. Conduct win/loss and voice-of-partner feedback loops to refine programs.

Leadership Cross-Functional Collaboration Lead and develop a team of channel marketers, coordinators, and/or agencies. Influence cross-functionally with Sales Leaders, Product, Finance, Legal, and Marketing Ops to ensure on-time execution.