Bilingual Business Manager, Home Appliance Solution Living BM Team (English/Korean)

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all.

We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations.

Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology.

At LG, we strive to make Life Good for Everyone. What we can offer : A crafted employee experience designed to foster professional growth, a focus on health well-being and an internal community that will set you up for success. We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value.

At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business.

Benefits

Come join the team! The Opportunity: Designs, develops and manages activities for a specific product or group of products from product definition and planning through production, release, and end of life. Serves as the central resource with design, process, manufacturing, test, quality and marketing as the product(s) move to production and distribution.

Involvement lasts throughout all stages of a product’s life-cycle including modifications, upgrades and maintenance of the product or product line. Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity and identifies customer needs.

Establishes pricing strategies. Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s). As the Business Manager, you will: Lead product strategy for the Washing Machine category, including long‑term roadmap development, business case creation, and market positioning.

Drive cross‑functional alignment with R D, Engineering, Manufacturing, Quality, Sales, and Marketing to execute product launches and enhancements. Evaluate market opportunities by overseeing in‑depth market research, competitive analysis, and customer insights to inform product decisions. Own pricing strategy , promotional direction, and margin management to ensure the product line meets revenue and profitability targets.

Recommend and prioritize product enhancements to improve user experience, performance, and competitiveness. Develop and manage go‑to‑market strategies , including launch plans, messaging, and training content for internal and external stakeholders. Monitor product performance post‑launch and lead corrective actions to address issues or capitalize on opportunities.

Requirements

in partnership with technical teams. Present strategic insights and recommendations to senior leadership and global counterparts.

Qualifications

Bachelor’s degree required; MBA or advanced degree preferred. 7+ years of experience in product management, category management, strategic marketing, or related fields within consumer electronics, appliances, or other high‑tech industries.