Director of Enterprise B2B Marketing

About LearnLux LearnLux is the leading provider of workplace financial wellbeing, blending fiduciary digital planning with access to one-on-one guidance from Certified Financial Planner™️ professionals.

Benefits

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Compensation

, home buying, and retirement so they can feel confident about their money and focused at work. Advanced reporting helps our partners understand impact, driving outcomes like reduced financial stress, increased productivity, and improved retention. We’re building LearnLux with intention.

We move quickly, operate with a high bar for quality, and value people who take ownership of their work. If you’re energized by solving new problems, taking accountability, and pushing yourself to do your best work every day, you’ll find this a rewarding environment. We’re a venture-backed company that has raised over $35M to date and is supported by experienced investors and long-term partners.

We’re a growth-focused business building for scale, and we’re excited by the opportunities and challenges that come with that journey. The Role As Director of Marketing, you will lead LearnLux’s performance marketing organization with responsibility for pipeline generation, demand generation, growth marketing, marketing operations, and revenue-focused campaign execution. This role will be highly focused on driving measurable business outcomes through performance marketing, funnel optimization, and scalable acquisition strategies.

This role is highly analytical and revenue-oriented. You will partner closely with Sales and leadership to ensure marketing efforts drive measurable business outcomes across pipeline generation, conversion, and brand awareness. You’ll oversee campaign strategy, lifecycle marketing, content, events, digital marketing, and marketing automation while helping improve operational rigor, reporting, and team execution.

You’ll lead and develop a growing marketing team while remaining hands-on in execution, prioritization, and performance optimization. This role is ideal for someone who combines strong growth marketing instincts with operational discipline, analytical rigor, and people leadership. This role reports to the CEO and is remote.

Preference will be given to candidates in the NYC area.

What You’Ll Do

Growth Marketing Pipeline Generation Own performance marketing strategy across paid, digital, lifecycle, and outbound channels with a focus on pipeline creation, CAC efficiency, conversion, and ROI. Develop and execute integrated go-to-market campaigns that align brand, content, events, partnerships, and lifecycle marketing to support revenue growth. Partner closely with Sales to improve lead quality, conversion, and funnel efficiency.

Establish and optimize marketing KPIs tied directly to pipeline and revenue performance. Drive experimentation and continuous optimization across acquisition and nurture programs. Marketing Operations Analytics Oversee marketing automation, reporting, attribution, and campaign analytics.

Own and optimize campaign performance across the funnel, driving accountability for attribution, CAC efficiency, conversion rates, budget allocation, and marketing ROI. Partner with RevOps and Sales leadership for funnel reporting and operational alignment. Ensure strong marketing processes, prioritization, and execution discipline.

Team Leadership Execution Lead and develop the marketing team across demand gen, content, lifecycle, product marketing, and brand. Elevate team accountability, prioritization, operational rigor, and speed of execution across the marketing organization. Lead, coach, and challenge the team to operate at a high standard while building a collaborative, performance-driven environment.

Stay close to execution and step in hands-on when needed.