Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com . Lead Content Strategist needed to to join a dedicated Web Operations (Digital Experience - DX) team supporting a high-profile automotive client.

The opportunity: We have an exciting opportunity for an experienced Lead Content Strategist to join a dedicated Web Operations (Digital Experience - DX) team supporting a high-profile automotive client. Working alongside UX Designers, UI Designers, CX Researchers, SEO specialists, Analysts, Developers, Product teams, and client stakeholders, you will help shape and optimise content experiences across a complex and evolving digital ecosystem. This role requires someone who can think strategically while remaining highly hands-on within a fast-paced operational environment.

You will play a key role in defining how content supports customer journeys, enhances usability, improves discoverability, and drives engagement across the client’s web platforms.

Requirements

This role goes beyond copy creation — requiring strong experience in content ecosystems, governance, structure, planning, optimisation, and collaboration across multidisciplinary digital teams. You will work closely with UX, SEO, Analytics, Product, Development, and Content Production teams to create scalable, customer-centred content strategies that support continuous improvement across the automotive customer experience.