Vice President, Marketing, Brand & Communications

Founded in 2012 by Seth Rogen and Lauren Miller Rogen, HFC is a nationally recognized nonprofit organization that is changing the trajectory of Alzheimer’s disease through broad-scale awareness, brain health education, and tangible support for families impacted by the disease. HFC’s mission is to care for families impacted by this disease, activate the next generation of Alzheimer’s advocates, and be a leader in brain health research and education. HFC is seeking a Vice President, Marketing, Brand Communications (VPMBC) to lead the organization’s external-facing communications, brand, content, and media strategy.

This role ensures that HFC’s voice is credible, accessible, culturally relevant, and aligned with its mission. This is a remote position and a key leadership role within the organization, reporting directly to the Executive Director and serving as a member of the executive team. The VPMBC partners closely with Programs, Development, and Executive leadership to ensure that HFC’s work is clearly communicated, accurately represented, and effectively amplified and oversees a team of two full-time staff– the Associate Director of Communications and the Senior Manager of Communications.

Responsibilities

Communications Brand Strategy Develop and execute HFC’s communications and brand strategy across owned, earned, and shared channels in service of advancing HFC’s mission, programs, and fundraising priorities. Drive long-term brand positioning to establish HFC as a trusted, nationally recognized leader and household name in brain health, caregiving, and Alzheimer’s prevention. Own HFC’s messaging framework and brand voice, maintaining clarity and cohesion across campaigns, programs, fundraising initiatives and platforms.

Ensure consistency, accessibility, and scientific integrity across all public-facing communications. Serve as a strategic advisor to Executive leadership on narrative positioning, reputational considerations, and public-facing communications including major fundraising moments and campaigns. Oversee HFC’s digital ecosystem using analytics and audience insights to inform strategy, prioritize platforms, measure performance, and drive continuous improvement.

Content Strategy Storytelling Lead editorial vision and long-term content planning that elevates HFC’s care, brain health, and prevention programs while driving broad public awareness. Oversee development and distribution of high-quality multimedia content, educational resources, and programmatic toolkits for diverse audiences. Expand and manage evergreen educational content designed for long-term use, accessibility, and national reach.

Translate complex brain health, caregiving, and research topics into clear, empathetic, and action-oriented storytelling that supports program adoption and community engagement. Partner with Program and Development teams to convert outcomes, impact, and insights into compelling narratives and campaign assets. Media Relations Lead national media and PR strategy, including press outreach, spokesperson preparation, messaging development, interview coordination and proactively position HFC as a trusted national voice in brain health, caregiving, and Alzheimer’s-related education.

Secure high-impact coverage that elevates HFC’s programs and advocacy efforts while reinforcing brand leadership. Manage relationships with media outlets, journalists, and external PR partners. Support celebrity founders and Executive leadership with preparation, messaging, and follow-up for media appearances and public engagements.

Build and maintain a robust thought leadership platform through strategic placements, commentary, and partnerships. Events Partnerships Lead communications strategy for HFC’s major events and convenings, ensuring cohesive messaging and brand alignment.