What You’Ll Do

: Director of Growth Marketing will own the strategy and execution of all paid and digital acquisition channels — driving qualified homebuyer leads and fueling sales pipeline through measurable, data-driven campaigns. You'll bridge the art of homebuilder marketing with the science of performance analytics, connecting media spend directly to model center traffic, appointments, and closings. You'll lead a team of 3 direct reports spanning PPC, display, SEO, AI search, and paid social while serving as the go-to performance marketing leader for Century Communities and Century Complete.

Hybrid position 3 days in the office 2 days remote. Location, Greenwood Village, CO.

Key Responsibilities

com, NewHomeSource) • Build and own full-funnel reporting from impression through contract, connecting media spend to sales outcomes, inclusive of corporate and division level spend • Manage attribution modeling across online and offline touchpoints including walk-ins, phone, web, and Realtor referral • Deliver regular performance dashboards to sales, division presidents, and executive leadership • Partner with sales operations to optimize lead routing, follow-up cadences, and speed-to-lead within the CRM • Align digital and lifecycle marketing that to build cohesive and dynamic experiences for prospects across the buyer journey • Manage the martech stack including analytics platforms, tag management, and ad tech integrations • Manage relationships with digital agencies, media buyers, and listing platform partners, inclusive of evaluating the need for an agency partner • Collaborate closely with marketing functions, community sales managers, division marketing managers, and the creative team What You Have: • Proven experience managing and developing a small team • Proficiency in Google Ads, Meta Business Manager, Google Analytics 4, and CRM platforms • Hands-on experience with SEO strategy, including technical SEO, content optimization, and local search • Familiarity with AI search platforms and how generative AI is reshaping search behavior and homebuyer discovery • Strong analytical skills with the ability to connect media metrics to business outcomes • Experience with full-funnel attribution in a long sales cycle environment Preferred: • Prior experience in homebuilding, real estate, or residential development • Familiarity with new home listing platforms (NewHomeSource, BDX, Zillow New Construction) • Experience with builder-specific CRMs (Lasso, Sales Simplicity, HubSpot) • Understanding of new home sales processes and Realtor co-op dynamics Your Education and Experience: • A Bachelor’s Degree in Marketing, Communication, or a related field. • 7+ years in performance or digital marketing, with 3+ years in a director-level role.

Compensation

Century Communities (the "Company") intends to offer the selected candidate an annual base salary in the range of $130,000 to $160,000 with the potential for an annual bonus. Actual offers will be based on a variety of factors, including experience.