Community & Customer Marketing Specialist (Bókun)

About Tripadvisor The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc.

(Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork. Job Location: This role is a hybrid position based out of either our London or Oxford office. About Bókun: Bókun, a subsidiary of Tripadvisor, is a rapidly growing travel technology company that offers cutting-edge solutions to the Tours and Experiences industry.

Our comprehensive suite of tools enables Tour Operators, Travel agencies, and OTAs to streamline their operations and expand their reach. At Bókun, we are committed to delivering innovative solutions that empower our users to grow their businesses and enhance customer experiences.

What You’Ll Do

: Bókun is seeking a highly skilled, hands-on Principal Customer Community Marketing Specialist to join our growth team. Reporting to the Senior Growth Marketing Manager, you will be the recognised expert and driver of our customer success, engagement, and referral strategies. You will roll up your sleeves to execute day-to-day community programs while simultaneously designing the long-term, scalable frameworks.

As a unique cross-brand initiative, you will lead community building and engagement across our whole supplier community working closely alongside a team of specialists in Content Marketing, Partnerships, Product Marketing, and Growth Marketing.

Key Responsibilities

: Build Execute the Community Strategy: You'll develop, launch, and manage spaces where tour and attraction businesses can learn and network. This includes getting hands-on with designing and executing educational programs, webinars, newsletters, and social content for our global network of experience operators. Drive Community Initiatives: You will directly manage and execute community-building efforts, content, and engagement strategies for the whole supplier community, sharing best practices across the entire Experience operator industry.

Drive the Referral Program: You'll collaborate directly with the PMM to enhance brand/product affinity and build scalable campaigns that drive a significant increase in customer referrals. Own Customer Communication Channels: Take ownership of our primary customer communication channels, specifically leading initiatives and campaigns through platforms like Intercom and ActiveCampaign to drive consistent operator engagement. Scaling Reactivation Campaigns : You will use quantitative and qualitative data research to understand root causes of suppliers who don’t upgrade from Free plans, building highly efficient, scalable frameworks for customer reactivation and retention in the process.

Brand Engagement Social Media Champion: You will actively develop and implement a hands-on brand engagement strategy and content plan for our community channels to increase reach, engagement, and ultimately drive qualified leads. Cross-Functional Collaboration Mentorship: You'll collaborate seamlessly with Content, Partnerships, and Sales to integrate community initiatives into broader growth campaigns. As a Principal IC, you will act as a role model, proactively offering guidance, insights, and mentorship to junior team members.

The Ideal Candidate: A minimum of 4 years of experience in community/customer marketing or a related field. Proven track record of building and nurturing online communities. Strong practical experience managing and executing campaigns through customer communication platforms such as Intercom and ActiveCampaign.

Possesses "AI native thinking" to innovate and optimise how we interact with and empower our operator community.