Senior Manager Price & Discount Strategy (x/f/m)

Senior Manager, Price Discount Strategy At HelloFresh, we want to change the way people eat forever by offering our customers high quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 17 countries across 3 continents.

So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Factor, GreenChef, EveryPlate, Chef's Plate, and Youfoodz.

We’re hiring a Sr.

Benefits

Team, owning both the strategy and execution of our reactivations roadmap across our International markets (3 brands in 14 markets).

to life - incubating, testing, and scaling across markets. Typical challenges you’ll solve include: How can we reactivate customers more cost-efficiently? How can we design incentives that encourage customers to spend more with HelloFresh?

How do we personalise discounts for our customers manually and using ML models?

What You'Ll Do

International Reactivation Strategy: Lead the strategic adaptation and execution of our reactivation roadmap across our International markets, ensuring alignment with the Global CoE best practices and overarching discount strategy. Data-Driven Optimization: Identify opportunities to improve current reactivation strategies through deep-dive analysis, increasing customer lifetime value while balancing top and bottom-line growth. End-to-End Experimentation: Own the full AB testing lifecycle—from hypothesis generation and test setup to execution and post-test analysis—to constantly refine our incentive models.

Market Insight Action: Monitor performance and competitor landscapes across key international markets, translating global best practices into actionable, localized incentive strategies for cancelled customers. Global Alignment: Act as the primary bridge for local market needs and the Global CoE, collaborating with the Global Reactivations Lead to approve and scale high-impact discount strategies. Knowledge Synthesis: Develop toolkits and best practices , foster a culture of knowledge sharing across global markets to ensure we are driving value at scale Strategic Storytelling: Tell the story behind the numbers, effectively communicating risks, opportunities, and financial implications to senior stakeholders and local leadership.

Cross-Functional Collaboration: Partner with Growth Strategy, Tech, CRM, Marketing, and Analytics teams to drive short and long-term customer profitability through innovative incentivization.