US Channel Marketing Manager

Job Overview GW K Investment Management seeks an experienced Channel Marketing Manager to lead the development and execution of integrated marketing campaigns, including driving new content development, coordinating webinars/events and managing partner materials submissions. This individual will directly drive the growth and success of key distribution channels, including RIAs, broker-dealers, and wirehouses, by facilitating engagement and supporting business objectives. This role will be responsible for increasing advisor engagement and accomplishing channel objectives through multi-channel marketing initiatives.

Success in this position will have a measurable impact on advancing business priorities in collaboration with the broader marketing team. The Channel Marketing Manager will work closely with National Accounts and Sales teams to align marketing programs with distribution priorities, while serving as the primary liaison between advisory distribution channels and GW K’s marketing organization. This role will play a key part in developing and evolving GW K’s advisory channel marketing efforts.

Responsibilities

include expanding digital engagement, enhancing advisor-facing campaigns, and building GW K’s channel function as the business continues to grow.

Key Responsibilities

S. wealth channel landscape and apply insights to refine channel marketing efforts Manage campaign execution, including timelines, deliverables, and cross-functional coordination Oversee compliance submission and approval processes for marketing materials at sponsor firms’ compliance.

Qualifications

: Proven track record of developing and executing integrated, multi-channel marketing strategies within channels (RIA, broker-dealer, wirehouse) Bachelor’s degree in Marketing, Communications, or a related field. Equivalent professional experience is also acceptable. 7–10+ years of experience in investment management marketing or distribution.

Experience with separately managed account distribution is preferred. Demonstrated ability to manage campaigns, priorities, and stakeholders in fast-paced settings. Highly organized and attentive to detail.

Requirements

when executing campaigns with wirehouses and broker-dealers Experience using marketing and sales enablement tools such as Microsoft Dynamics, HubSpot, Seismic, and LinkedIn. Ability to leverage data and analytics to inform decision-making.