VP Sales Strategy & Operations

GumGum is The Mindset Company™ transforming advertising. We’re an advertising technology company delivering results by matching brands with people in the right mindset in the moments that matter. Our platform is powered by the Mindset Graph™, our AI-driven data engine that processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience.

The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers. We were founded in 2008 and are headquartered in Santa Monica, California, operating in over 19 markets across North America, Europe, Japan, and Australia. Our principles guide our work every day and are as follows: Customer-Obsessed: We’re focused on advertising solutions that solve needs and drive success for clients and partners.

Make it Happen: We have a bias for action and take ownership to deliver results. Always Innovate: We push boundaries with creativity and technology. Foster Belonging: We ensure colleagues feel included, supported, and empowered to thrive.

com/careers . GumGum is looking for a Vice President, Sales Strategy Operations to serve as the CRO’s senior operating partner and the architect of our revenue engine. This is a hands-on, systems-oriented leadership role — not a quota-carrying or corporate strategy position.

You’ll be responsible for designing, scaling, and continuously improving how revenue is planned, sold, measured, and grown across regions, products, and customer segments. You’ll translate company priorities into clear, executable go-to-market frameworks and ensure those frameworks are consistently applied across the global sales organization. Success in this role means consistency, speed of execution, reduced friction, and increased confidence in the revenue model.

Note: GumGum fosters a flexible hybrid work environment, offering GumGummers the ability to work in-office and remotely/from home. This role is based in New York, NY. What You'll Own Revenue Operating Model GTM Architecture Own the design and evolution of GumGum’s revenue operating system Define and maintain the global GTM model across brand vs.

agency, managed vs.

Compensation

and Finance on incentive design, quota allocation, and reallocation frameworks Ensure plans are motivating, fair, economically sound, and defensible RevOps Sales Operations Partner with SalesOps to ensure Salesforce and related tools reflect GTM rules and planning decisions Ensure reporting and dashboards support decision-making, not just activity tracking Drive operational consistency across regions while accommodating necessary local nuance Cross-Functional Revenue Alignment Serve as the connective tissue across Revenue, Finance, Product, People Ops, Marketing, and BizOps Partner with Product Marketing on GTM readiness, packaging, and launches Work with Finance on pricing, discounting, and deal economics Partner with People Operations on sales role design, incentive alignment, and org evolution Drive decisions to closure and ensure execution follows agreed standards Commercial Fram