Head of Global Customer & Market Insights

Change the way the world travels Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours. Ready to unlock your potential with a community of fellow explorers?

Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. careers to take the first step. Your mission You’ll be the go‑to voice of the customer for the organisation - owning our learning agenda, elevating brand health measurement, and turning research into clear decisions that move the business.

What You’Ll Do

Own the learning agenda for Brand Marketing: define priority questions, map knowledge gaps, and align stakeholders on the roadmap. Lead brand health measurement: evolve our tracking framework (awareness, consideration, preference, associations, mental availability), set targets with Brand leadership, and report progress with clarity. Run customer research end‑to‑end: drivers/barriers, Category Entry Points, message/concept testing, segmentation, and ad/campaign measurement; choose the right methods and balance rigor vs.

speed. Support Creative, Supply Marketing and PR: design dedicated pre/post studies, partner selection, and campaign readouts that sharpen strategy and creative. Make insights accessible and actionable: create crisp pagers and exec summaries, run “insights roadshows,” and maintain a searchable library so teams can self‑serve.

Modernize our toolkit: pilot AI‑assisted analysis and synthesis, evaluate vendors/partners, and recommend the right stack for speed, quality, and value. Lead with influence: facilitate alignment across Brand, PR/Comms, Data/Analytics, CRM, Product Marketing, and local market teams. Manage and mentor: oversee 1 research freelancer; brief and manage agencies when scale is needed (including RFPs, SOWs, and budgets).

Champion ethics and quality: uphold research best practices, privacy, and inclusive, unbiased language in surveys and stimuli. How we’ll measure impact Clear learning agenda delivered and adopted; priority questions covered per quarter. Brand health targets defined with leadership and tracked transparently.

” Time‑to‑insight and cost efficiency through better tooling, partners, and AI‑assisted workflows. Your Toolkit 10+ years in insights, research, strategy, or brand analytics (agency or client‑side); travel, marketplace, or consumer tech is a plus, not a must. , Looker/GA), spreadsheets, and light stats.

AI adopter willing to leverage the latest tools to fast track their expertise. Experience designing and running segmentations, brand/creative testing, and campaign effectiveness studies. Vendor and budget management; Experience coaching a small team or freelancers.

A track record turning mixed signals (reports, trackers, qual/quant, experiments) into simple, decision‑ready recommendations. Strong research craft: from writing tight briefs to method design, sampling, avoiding bias, and storytelling with evidence. Strategic communication: you translate data into “so what / now what,” tailoring depth for execs vs.

working teams. Influence and facilitation skills: you build trust, align diverse stakeholders, and can say “not now” when priorities compete. Curiosity and creativity: you test new tools, keep up with industry thinking (behavioral science, jobs‑to‑be‑done, consumer psychology), and know when to borrow vs.

build. Excellent written and spoken English; additional languages are a plus.