VSSTA, Vice President of Sales

Company Overview VSSTA is an automotive technology company transforming how collision centers and repair shops perform ADAS calibrations. Founded in 2020 and backed by private equity, VSSTA enables customers to bring calibration services in-house through a combination of proprietary software, remote capabilities, and integrated hardware while unlocking new revenue, improving cycle times, and reducing reliance on third-party providers.

Requirements

As the industry evolves, VSSTA is positioned as a critical partner to collision centers seeking to modernize operations and capture high-margin calibration revenue. Position Summary VSSTA is seeking a highly hands-on Vice President of Sales to lead all new business revenue across direct and partner-driven channels. This leader will: Build structure and accountability across the sales organization Drive consistent pipeline generation and forecast accuracy Scale a repeatable, metrics-driven sales motion Partner closely with Marketing and Partnerships to maximize demand generation The VP of Sales will report directly to the CEO and play a central role in defining how VSSTA scales.

Why This Role Is Critical Now VSSTA is transitioning from early-stage growth to scalable revenue execution. The company has strong market demand and a differentiated offering but requires a sales leader to: Build pipeline discipline and consistency Improve forecast accuracy and visibility Build and develop a high performing sales team Increase conversion rates and reduce sales cycle variability Successfully integrate partner-driven pipeline into sales execution Create a scalable foundation for continued growth This role will define the next phase of growth by turning sales into a predictable, high-performing revenue engine.

Key Responsibilities

Revenue Leadership (Player-Coach) Personally develop and close strategic opportunities Carry and exceed an individual quota Lead from the front across the full sales cycle Execute consultative sales motions with collision centers, MSOs, and automotive service providers Sales Team Leadership Development Recruit, onboard, and develop high-performing sales talent Establish clear expectations for pipeline, conversion, and bookings Conduct rigorous pipeline reviews and deal inspections Coach on discovery, qualification, , and closing strategy Build the organizational structure required to scale Channel Partner Revenue Development Work closely with the Partnerships leader to convert partner-driven demand into revenue Ensure alignment between partner pipeline and field execution Establish accountability for partner-sourced pipeline and conversion Build a scalable model for partner-driven growth Sales Process, Forecasting Infrastructure Own and continuously improve the end-to-end sales process Drive disciplined CRM usage and pipeline hygiene Build accurate forecasting models and pipeline coverage models Partner with Finance on revenue planning and performance tracking Implement structured sales methodologies and inspection frameworks Go-To-Market Execution Partner with Marketing on messaging, campaigns, and sales enablement Provide structured market feedback on pricing, packaging, and competitive positioning Identify expansion opportunities across markets and segments, Collaborate with Operations and Customer Success to ensure successful onboarding and adoption

Qualifications

Experience 8–15 years of professional sales experience, including 3–5+ years in a formal leadership role Experience in B2B SaaS, automotive technology, and/or selling into collision repair and automotive service environments Proven success as a quota-carrying sales leader (player-coach) Track record of building structure, process, and accountability in a scaling organization Experience managing both direct sales and partner/channel-driven revenue