True Classic is hiring a Creative Strategist to take ownership of developing high-performing, persona-driven creative strategy and messaging across paid media channels. This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel. This role is ideal for someone who is strategic, analytical, hands-on, and deeply consumer-minded and can translate customer insights and performance data into scalable creative systems, testable hypotheses, and high-converting campaigns in a fast-paced, evolving environment.

All of True Classic’s roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and sales and marketing channels. This role will have impact across DTC, retail, wholesale, marketplaces, and emerging channels, ensuring strategic alignment and executional rigor across the enterprise.

Qualifications

Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and creative analytics tools Strong strategic thinking, copywriting, creative analysis, and consumer psychology skills Ability to translate performance data into scalable creative concepts and actionable testing frameworks Demonstrated ability to work cross-functionally, manage fast-paced creative workflows, and drive measurable business outcomes

Preferred Qualifications

Familiarity with AIDA, PASDA, and other direct-response copy frameworks

Nice To Have

: experience with CapCut, Premiere, Figma, Photoshop, or