National Account Manager – Specialty & Natural Channel

National Account Manager – Specialty Natural Channel Force Factor is on a mission to disrupt the global health and wellness industry by creating innovative health products that help consumers Unleash their Potential. Our vitamins, supplements, and better-for-you foods are scientifically formulated to help create healthier and happier lives for people of all kinds. Our award-winning products are sold in thousands of retail and eCommerce stores nationwide, including Walmart, Amazon, Walgreens, Target, CVS, The Vitamin Shoppe, Sam’s Club and iHerb.

More than 50,000 people buy our products daily and that number is growing every month. You have the potential to make a real impact on people’s lives by working at Force Factor to create products that Unleash Potential! Culturally, think of us as an intense, meritocratic, and exciting high-growth startup that has survived and thrived through its first decade of rapid evolution and is now focused on scaling up to conquer the next decade’s challenges and opportunities.

We’ve accomplished a lot in our first 17+ years, but fundamentally know that we’re just at the beginning of our journey, and that’s where you come in! We need the smartest, highest energy people with real integrity who are looking to join an ambitious, hard-working team. Force Factor is based in Boston’s innovative Seaport District.

Our team is filled with passionate, dedicated, and inspiring people operating with an ownership mindset (which is easy because we are entirely privately held and plan to stay that way). If you love a challenge, enjoy acting with urgency, and prefer to opt into a high-performance culture, when you join us, you’ll feel like you’ve finally come home. Our private ownership structure is designed for the long term to enable huge opportunities for key team members to learn a ton, work with other A players and generate significant wealth, and we hope you’ll choose to help us build an enduring and successful business for decades to come.

There are two main reasons we’re included on Bain’s Insurgent Brands list of high-achieving CPG brands outperforming market growth: our people and our culture. The Role Force Factor is seeking a National Account Manager to own and grow our business across the specialty wellness and natural/premium grocery channels, a portfolio that includes The Vitamin Shoppe, Whole Foods Market, Sprouts Farmers Market, key natural distributors UNFI and KeHE, and emerging specialty wellness retailers. This is a role for someone who lives and breathes the health-conscious consumer and understands how to win with the retailers who serve them.

The accounts in this portfolio share a consumer who is trend-forward, ingredient-conscious, and willing to pay for quality, but they require meaningfully different selling approaches. At The Vitamin Shoppe, the conversation is about formulation depth, clinical differentiation, and how Force Factor's platforms, Berberine, Ashwagandha, Total Beets, and others, stack up against the hardcore supplement brands competing for the same shelf space. At Whole Foods and Sprouts, you're building a brand story rooted in clean ingredients, category trends, and premium positioning.

The ability to move fluidly between these two selling modes and to build genuine credibility in both is what makes this role special, and what makes the right candidate rare. You will report directly to the Chief Retail Officer and serve as the face of Force Factor across some of the most strategically important and fastest-growing accounts in the health and wellness retail landscape.

Key Responsibilities

Drive measurable and significant year-over-year territory growth by expanding distribution, increasing velocity at existing doors, securing incremental shelf space, and identifying whitespace opportunities across the Specialty and Natural channel portfolio.