About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales

Compensation

is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big!

ai ’s success. Healthcare coverage.

About The Team

ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operations. What You'll Be Doing This is a systems‑first, strategic prospect engagement role.

You’ll build, automate, and optimize the infrastructure that powers outbound and lead generation, not manage a list of manual tasks or spray generic messaging.

What We'Re Looking For

6+ years experience in go‑to‑market operations, RevOps, GTM engineering, systems architecture, or related technical revenue roles Strong understanding of CRM platforms (Salesforce, HubSpot), automation tools, and data workflows Experience experimenting with integrating AI into GTM workflows and processes Proven ability to architect scalable, automated GTM systems that reduce manual work Comfort with analytics, dashboards, and monitoring KPIs tied to outbound performance Experience integrating tools and building workflows that connect data, actions, and signals Fluency with modern GTM stacks; ability to set up and evolve tooling in a high‑growth environment (e.g., Clay, n8n, Instantly, SalesNav, LeadIQ, Default Claude/ChatGPT) Additional Job Info: This position is for an existing vacancy What you can expect from us Meaningful

Benefits

package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program. Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend.

Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for, whether that’s as an individual contributor or as a people leader. Our Values: Work well, together.

We’re real. We have kids and pets. Mortgages and student loans.

We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions. Be precise. Be relentless.

GTM Engineer