Marketing Operations Manager

What We Do: Florence software advances cures by helping the world’s most important research sites do their best work. Our solutions are now used by over 30,000 research teams in 70 countries around the world—we’re the most widely deployed site workflow tool in the industry. By the end of the decade, we’ll double the pace at which new medicines get to market by doubling the output of trial site teams.

To date, we were named a Deloitte Fast 50 business, G2 Category Leader, an Inc. AJC best place to work, and an Inc. 5000 company five years in a row.

At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow. What You’ll Bring to the Team: This is a hands-on, execution-focused marketing operations role at the center of Florence’s revenue operations engine on the GTM Strategy and Enablement team. You’ll sit at the intersection of marketing, sales, and revenue operations, owning the day-to-day execution inside our GTM tech stack, ensuring campaigns run, leads flow, pipeline grows, and reporting is accurate.

You Will: Marketing Process Campaign Execution Execute within our GTM stack: HubSpot, Salesforce, Cvent, Gong, Spekit, Clay, and other AI tools Own the day-to-day execution of marketing programs, including: List pulls, segmentation, and audience building across personas and industries Campaign setup, QA, and deployment across channels A/B testing and multivariate experiments to optimize campaign performance HubSpot workflows, lifecycle programs, and nurture sequences Scoring models, MQL criteria, and lead management processes Webinar and event operational support Manage UTM taxonomy, attribution tracking, and campaign performance visibility Build and optimize ABM programs in HubSpot, including in-market account identification, segmentation frameworks, and targeted outreach across personas and industries Leverage Clay and AI tooling to build scalable, automated data workflows, enrichment pipelines, and prompt-driven outreach programs in collaboration with the broader GTM team Maintain HubSpot database cleanliness and health Data, Reporting Business Rhythm Build and maintain marketing performance dashboards in HubSpot, covering campaign results, lead volume, top-funnel conversions, and channel attribution Help ensure data consistency across marketing and CRM platforms, flagging issues and partnering with RevOps to resolve them Deliver ad-hoc reporting and analysis in support of GTM leadership’s business questions, with a focus on marketing-owned metrics Process Execution Governance Maintain and enforce data governance standards in day-to-day execution Manage Deduplication and enrichment workflows Drive adoption through end-user training on processes and reporting, often aligning with Sales Enablement Support rollout of new workflows and tools in partnership with GTM Systems Partnering with GTM Systems You will be a critical partner to the GTM Systems team, who own: System architecture and integrations Data model design and cross-platform data flow Vendor/tool evaluation and stack strategy Backend automation infrastructure You’ll provide input, surface issues, and help operationalize changes and enhancements to the underlying architecture.