500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale.

Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results.

You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life. g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager) A portfolio showing data-driven creative concepts that delivered measurable results Deep understanding of paid social creative performance and testing methodologies Strong communication skills — able to translate insights into compelling creative directions Fluency in English and a natural ability to craft ideas for a global (especially US) audience Familiarity with creative production workflows, without needing to be hands-on in editing tools Proficiency with project management tools (Jira, Confluence, Google Workspace) Curiosity for new formats, cultural trends, and emerging AI creative tools An obsession with results Nice-to-have: Familiarity with budgeting and resource allocation for creative projects Experience working collaboratively with creative partners (writers, motion designers, video editors) What success looks like Growth in video creative’s contribution as a driver of paid UA success Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement) Tangible impact on overall paid UA campaign growth and ROI Salary range from 4200 EUR #LI-DL1 How we work We’re a mission-led, product-driven team.

We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared.

We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough.

Because better health outcomes are worth it. What you'll get We support impact with meaningful reward.