Divisional Growth Marketing Manager

WHY JOIN US

EPIC embraces diversity in all its various forms—whether it be diversity of thought, background, race, religion, gender, skills or experience. We are committed to fostering a work community where every colleague feels welcomed, valued, respected and heard. It is our belief that diversity drives innovation and that creating an environment where every employee feels included and empowered helps us to deliver the best outcome to our clients.

An Equal Opportunity/Affirmative Action Employer.

Benefits

). To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

division, you will be the driving force behind our content-based marketing strategy. You own the development, execution, and optimization of marketing (educational, sales etc) campaigns that directly influence revenue growth. You are closely partnered with sales leaders and subject matter experts to translate complex business needs into high impact marketing actions.

You build programs that elevate brand visibility, generate new business, and strengthen client relationships. With a sharp command of KPIs and emerging trends across digital, PR, and social channels, you guide a matrixed team to plan and launch campaigns that deliver measurable results.

Requirements

listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Responsibilities

Define Drive Overall Strategic Direction Collaborate with marketing and business leaders to manage and execute an annual marketing plan that achieves business goals. Present comprehensive strategic plan, editorial calendar, and channel optimization each year. Maintain Evolve Foundational Brand/Market Positioning Maintain product positioning frameworks so that marketing, sales, and sales operations are up to date on the latest positioning based on new-to-market innovation.

Lead Content Strategy Messaging Architecture Create content management strategy to ensure messaging is clear, engaging, relevant, consistent, and actionable. ” to differentiate the brand. Develop Thought Leadership Market Credibility Create thought leadership programs to increase brand/product recognition, improve sales solution awareness, and build credibility.

Apply content across multiple digital and PR channels. Align With Leaders to Drive Innovation Growth Act as liaison with business and sales leaders to target opportunities for content development and marketing innovation. Responsible for obtaining program approvals.

Build Influence Cross–Functional Relationships Build trusted, influential relationships with peers, sales leaders, and subject matter experts. Identify Interpret KPIs to Drive Strategic Decisions. Identify and analyze key performance indicators for campaigns, public relations, population targeting, and optimization.

Work with internal data teams to build KPIs and evaluate results. , case studies, white papers, webinars), direct mail, digital marketing, and public relations. Establish measurable campaign goals and utilize various reporting mechanisms to evaluate results.

Lead Brand Stewardship Change Advocacy Be a brand ambassador and lead by example with innovative problem-solving and collaboration. Advocate change while keeping our company goals and brand standards omnipresent.