Senior Manager, Consumer Lifecycle Marketing, New Verticals + Occasions

About The Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses. Our Consumer Retention Marketing team is responsible for building lasting relationships with our customers through personalized, scalable, cross-channel experiences that drive engagement and long-term value.

We focus on connecting consumers with the most relevant products, merchants, and moments across DoorDash’s expanding ecosystem, including New Verticals like Grocery, Convenience, Alcohol, and Retail, as well as high-impact seasonal and cultural Occasions.

About The Role

, Valentine’s Day, New Year’s) that drive step-change growth across both New Verticals and Marketplace (Restaurants) While these areas operate with different rhythms, they are deeply interconnected. New Verticals often see peak conversion during key holidays (think Flowers on Mother’s Day, Alcohol on St. Patrick’s Day), with many of these customers then entering ongoing lifecycle journeys.

This role requires a leader who can seamlessly straddle always-on lifecycle strategy and highly orchestrated, moment-based campaigns , bringing a dual skill set of strategic vision and operational excellence. You will define and evolve the lifecycle vision across both domains, translating business priorities into CRM strategies and leading a team responsible for delivering high-quality, data-driven campaigns across email, push, SMS, promotions, and in-app messaging. You will serve as a key partner to Lifecycle Marketing Leads and cross-functional stakeholders, ensuring cohesive strategy, clear prioritization, and measurable business impact.