Product Manager - Web Personalization

We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey. We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses. We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.

We're designing the future of autonomous marketing , taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do. From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.

We are looking for a Product Manager – Web Personalization to join the Bloomreach Engagement product team. In this role, you will own the Web Personalization area of Engagement – everything that powers how our customers personalize experiences on their websites and web apps: weblayers , on‑site personalization blocks , web experiments , and the orchestration of these experiences alongside email, SMS, and mobile channels. Working in one of our Central European offices or from home on a full-time basis , you’ll become a core part of the Engagement product team.

You will: Define and execute the product vision and roadmap for Web Personalization. Partner closely with design, engineering, and GTM teams to build capabilities that: Make web personalization simple and powerful for marketers . Integrate deeply with our core data & decisioning capabilities.

Differentiate Bloomreach vs. competitors in web & app personalization . Lead the transformation of this area into the era of AI, Agents and LLMs .

About The Team

/ Product Area Bloomreach Engagement is our marketing automation product, used by digital-first brands to orchestrate cross-channel journeys across email, SMS, mobile, web, and ads . ). Web experiments (A/B tests, variations, targeting).

, weblayers in scenarios ). Supporting components: web SDKs, targeting, frequency capping, templates, analytics. Your mandate is to make this stack: More powerful (better decisioning, targeting, personalization).

Easier to use (for marketers, not just technical users). Better connected (to Engagement data, AI, and other channels). AI native (transforming existing approaches to new experiences).

Responsibilities

As Product Manager for Web Personalization, you will: Product Strategy & Roadmap Define and evolve the product strategy for Web Personalization aligned with Engagement’s overall vision. Maintain a clear roadmap for your area, balancing: Customer-impacting improvements. g.

AI-driven personalization, agentic orchestration). Technical investments (performance, scalability, UX simplification). Translate strategy into clear problem statements, outcomes, and success metrics .

Discovery & Problem Definition Run structured discovery with customers, prospects, and internal teams (CS, Sales, PS, Support) to deeply understand: How they run on-site personalization and experiments today. Where Bloomreach falls short vs. alternatives.

The biggest usability and adoption blockers for web personalization. Use qualitative and quantitative insights to prioritize problems and validate opportunities.