MX is seeking a Director of Content Strategy : a hands-on leader with deep expertise, a strong point of view, and the ambition to help shape the future of content strategy at the agency. This role spans B2B content strategy, including thought leadership, executive POV, social, sales enablement, and events, as well as digital content strategy, including content architecture, SEO-informed modeling, and taxonomy development. We’re looking for a practitioner who sees content as a connected ecosystem that drives brand influence and business impact.

Embedded within Strategic Planning, this role serves as the connective tissue across brand strategy, communications, UX, digital experience, and SEO to build cohesive, effective content programs for our clients.

What You’Ll Do

B2B Content Strategy Own content strategy end-to-end, synthesizing audience insight, brand narrative, and sales context into content programs that build influence and move pipeline. Define content needs through audience insight, consumption behavior, and business context, not just channel coverage. Build messaging hierarchies and buying-stage content maps that connect brand narrative to what buyers need across a complex sale.

Translate business goals and sales motions into content programs that demonstrably move the pipeline. Influence the development of content planning frameworks, governance standards, and performance measurement approaches that clients can actually use. Partner with account and strategy teams to ensure the content strategy informs and is reinforced by the broader engagement.

Digital and Website Content Strategy Be the integrator bringing together brand strategy, UX, SEO, and data into a content strategy that holds together on the site. Lead content architecture, hierarchy, and SEO-informed content modeling for website engagements. Define the taxonomy, metadata frameworks, and editorial standards that keep content coherent inside the CMS.

Ensure campaign content strategy and website content strategy stay aligned as they evolve. Partner with UX on website engagements. UX owns the experience and interaction design; you own the structure, hierarchy, and substance inside it.

Define how content performance gets instrumented and read after launch so it can inform the next iteration. Evaluate and improve how clients' web presence supports and extends their broader content programs. Agency Practice and POV Work alongside the VP of Strategic Planning to help build and evolve MX’s content strategy practice.

Contribute to the evolution of the agency’s content strategy methodology, helping translate insights, frameworks, and approaches developed through client work into scalable standards and best practices. Bring a perspective on how AI and generative search are reshaping what clients should be building and how we should be advising them. Engage in new business conversations where content strategy is part of the ask by helping scope, shape, and sell engagements.

What We’Re Looking For

8-10+ years in content strategy or content marketing; agency background and B2B experience required. Demonstrated experience building content strategies end-to-end: from audience insight to programs in the market, not just writing content plans, but owning the strategic rationale behind them. Fluency in B2B buying dynamics: You know the difference between an ICP and a persona, understand what sales enablement content needs to do, and can connect content programs to pipeline metrics.

Hands-on experience supporting website and digital content strategy engagements, working alongside UX, developers, and designers to make content strategy real on the site and measurable once it's live. Experience with content architecture, taxonomy design, SEO-informed content modeling. Bachelor’s degree in Communication, Creative Writing, Marketing, or a related field, or equivalent professional experience.