Senior Marketing Operations Manager

About Dashlane Dashlane’s mission is to deliver the credential security every business and employee needs to thrive. Millions of consumers, and over 25,000 brands worldwide, such as Michelin, Air France, and Forrester, trust Dashlane for industry-leading innovations, patented zero-knowledge security, and an unmatched user experience. Founded in Paris, Dashlane has since established offices in New York and Lisbon, and has grown to more than 300 Dashlaners globally.

We're looking for people who actively use AI tools to drive efficiency, creativity, and impact in their work. At Dashlane, we drive innovation and value learning, strive for excellence in everything we do, and thrive as one team.

Benefits

of being a Dashlaner .

About The Role

In this role, you will own the administration, optimization, and integration of our entire MarTech stack, including Marketo, chatbot tools, and Asana. You will collaborate closely with our Analytics team to build automated dashboards and direct our external marketing automation agency to scale execution. The current team requires a leader who can standardize frameworks for campaign execution, eliminate manual bottlenecks, and enable self-service capabilities for global and regional marketers.

At Dashlane you will: Rebuild and own the administration, optimization, and integration of the MarTech stack, including Marketo, Salesforce, chatbot tools, and Asana. Direct our external marketing automation agency partner to implement infrastructure enhancements, setting clear quality standards and scaling output. Build and lead end-to-end campaign intake, project management, and execution workflows via Asana.

Leverage AI-powered automation platforms, Zapier, and LLMs across intake, build, QA, and asset creation to expand execution capacity without expanding headcount. Standardize, document, and optimize global and regional campaign execution frameworks to eliminate manual work and enable self-service for marketers. Manage email traffic, resource allocation, and cross-functional coordination to deliver high-quality marketing campaigns on time.

Remediate and govern the marketing database by implementing standardized data quality, enrichment, and segmentation guardrails. Partner with the Analytics team to build automated dashboards and ROI tracking systems that use advanced tracking to tie performance clearly to business outcomes.

Requirements

: 5+ years of experience in Campaign Operations, Marketing Operations, or MarTech. Proven track record of executing a full teardown and architectural rebuild of a complex marketing automation instance. Expert-level Marketo proficiency, including deep knowledge of instance architecture, tokens, assets, and program hierarchy.

Strong Salesforce knowledge, including CRM sync, campaign hierarchy, UTM standards, and core integrations (such as chatbots, webinars, or ABM tools). Experience directing and managing deliverables for an external marketing automation agency partner. Active, day-to-day deployment of AI tools (such as LLMs, Zapier, or automation platforms) to accelerate campaign builds and scale execution.

Professional fluency in English. We're Also Looking For: A "diagnose before building" mindset—the ability to systematically analyze root causes of system failures before deploying architectural solutions. Strong stakeholder influence, with a demonstrated ability to translate complex technical infrastructure decisions into clear business outcomes for non-technical marketing leaders.

High comfort operating at pace within a fast-growing environment with significant growth expectations. Excellent operational leadership skills to manage multiple workstreams, cross-functional dependencies, and process changes simultaneously while fostering a culture of operational experimentation.