Strategist, Senior Amazon - Marketing

Senior Amazon Strategist About DESIGNME At DESIGNME, we believe in the power of self-expression through hair. Born in Canada, we're a fast-growing indie haircare brand creating high-performing, fun, and easy-to-use products for every hair type. We're passionate about community, creativity, and empowering individuals to feel their best.

Born behind the stylist chair, we're loved by artists and consumers alike.

About The Role

We're looking for a seasoned Amazon expert to join our e-commerce team as a Senior Amazon Strategist. Reporting to our Amazon Marketplace Manager, you'll take the lead on our Amazon channel across the US and Canadian marketplaces, while supporting our expansion into European markets. This is both a strategic and hands-on role.

You'll own the day-to-day operations of a well-established Amazon business, managing listings, ad campaigns, inventory, and performance, while helping shape the strategy that takes it to the next level. You'll dig into the data, spot what's working, and turn insights into action. You'll also play a key role in supporting our European marketplace expansion, working with agency partners to bring our brand to new audiences.

Our Amazon Marketplace Manager will be going on maternity leave, and we're looking for someone ready to step up and lead the channel during that time, and continue growing within the team upon her return. If you're energized by owning a channel, getting into the details, and seeing your work directly impact revenue, this role is for you.

What You'Ll Do

Amazon Channel Strategy Revenue Growth Own and drive the overall Amazon channel strategy across the existing marketplaces (Canada and USA), with a clear focus on achieving sales, revenue, and profitability targets Develop and execute growth strategies to increase market share, improve conversion rates, and maximize revenue Monitor channel health and proactively identify opportunities to improve performance, reduce costs, and strengthen competitive positioning Conduct regular competitor analysis and market research to stay ahead of trends, spot opportunities, and adjust strategies accordingly Listings Content Optimization Audit, optimize, and maintain product listings across the catalogs: titles, bullet points, descriptions, A+ content, and brand storefronts Create compelling product content that highlights key features and

Benefits

, optimized for both search visibility and conversion Apply SEO best practices and keyword strategy to maximize organic discoverability across all active marketplaces Partner with the creative team to ensure content meets Amazon

Requirements

while staying on-brand PPC Advertising Management Manage and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP Own advertising budgets and ACoS/TACoS targets, continuously testing bids, budgets, targeting, and campaign structure to drive performance and achieve KPIs Identify emerging Amazon ad formats and opportunities to test and scale European Marketplace Expansion Support the expansion into European Amazon marketplaces, by managing agency partners, coordinating listing set up and monitoring campaign activation Oversee the setup and launch of advertising campaigns across new EU marketplaces, ensuring alignment with our North American strategy and brand standards Establish performance benchmarks for new markets and build reporting frameworks to track launch progress and agency performance Inventory Operations Monitor inventory levels across the US and Canadian FBA operations, track sell-through rates, and collaborate with the operations team to ensure optimal stock availability Proactively flag and prevent out-of-stock situations, excess inventory, and stranded listings Coordinate with operations and logistics teams to support inventory planning for new marketplace launches in Europe Analytics Reporting Build and maintain regular performance reporting across sales, traffic, conversion, advert