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Michels Canada
We are on a mission to pioneer the world’s next era of play. As we grow across Europe and Latin America, we’re building The Playstack - the technology powering the next generation of sports, gaming, and fan experiences. Join us, and help make it the most widely used platform in the world!
From operations, to marketing, to product, we are looking for talented people who will shape how millions of customers play, watch, and connect every day. Super invests significantly in Growth Marketing annually across multiple markets — and that investment is growing. The Group Marketing Finance Business Partner is a newly created role sitting within Group Finance, operating as a Centre of Excellence (CoE), established to bring rigour, consistency, and strategic clarity to how marketing investment is planned, tracked, and optimised.
You will serve as the primary financial partner to the Group Growth Marketing Director and Marketing VP, bringing an independent, analytical lens to one of the most commercially significant cost lines in the business. What the role involves Day-to-Day Act as a trusted finance partner to the Growth Director and Marketing VP, providing clear, actionable insights. Lead the budgeting and forecasting process for all Group Marketing functions, collaborating with budget owners to build robust, data-driven forecasts.
Perform regular budget vs. actuals analysis, highlighting variances and recommending corrective actions. Partner with cross-functional stakeholders (commercial directors and Data teams) to review historical data and continuously improve forecast accuracy.
Support strategic initiatives through deep-dive financial analysis, scenario modelling, and business case development. Continuously improve cost reporting processes and identify opportunities to simplify, standardise, and automate financial workflows. Maintain awareness of proper internal controls and make recommendations for any deficiencies.
Build the Financial Toolkit Design a standardised budget allocation framework and lifecycle-stage principles with the Growth Director and market teams. Develop ROI/LTV scenario modelling templates applied to major spend commitments, ensuring pre-investment scenario analysis is consistently in place for qualifying investments. Create reusable infrastructure — allocation models, metric dashboards, investment templates — that scales with market expansion.
Support Metric Integrity Oversight Establish a metric monitoring cadence for LTV, CAC, and ROI across all markets in alignment with the Data team. Proactively flag and help resolve reporting anomalies in a timely manner, producing regular data health summaries for senior marketing and data leadership. Act as the independent finance voice on the reliability of reported marketing performance metrics.
Drive Continuous Improvement Track framework adoption across all markets and escalate gaps within agreed timelines. Identify, size, and communicate structured improvement opportunities on a regular basis, ensuring recommendations are actively progressed within each review cycle. Proactively identify cost-saving opportunities and work cross-functionally to implement them.
Deliver Group Planning Reporting Produce a consolidated Group Marketing budget report (Growth, Brand, Operations) monthly for senior leadership. Lead the annual and quarterly planning cycle across all Group Marketing budget areas. Provide clear variance commentary and actionable recommendations, translating complex financial data into meaningful business narratives for non-finance stakeholders.
What We Are Looking For
University degree in Finance, Accounting, Economics, or a related field. Minimum 4 years of relevant professional experience in a corporate finance or FP A role. Strong financial modelling skills, with a solid understanding of accounting principles, budgeting, forecasting, and variance analysis.