3 trillion building materials industry. Our platform, powered by advanced Machine Learning and Artificial Intelligence, provides manufacturers with a data-driven approach to better serve customers and grow their relationships with key accounts. By simplifying massive datasets into actionable business insight, we help businesses unlock intelligence and make data-driven decisions to optimize pricing, inventory, and product assortment.

About The Role

Datavations is seeking a Director of Marketing to lead the day-to-day operation of our marketing function. You will inherit a small, focused team and a clear commercial mandate: build the marketing engine that delivers warm, qualified leads to our sales organization at consistent volume and quality. This is a hands-on leadership role, not a brand-only or content-only role.

You will be accountable for the marketing contribution to pipeline, the velocity and quality of everything the marketing team ships, and the connection between marketing activity and revenue outcomes. You'll be measured on your ability to: Build marketing's contribution to pipeline by standing up attribution and reporting marketing-sourced and influenced opportunities through the funnel Lead a team of four through both strategy and execution, setting operating rhythm and individual rocks Represent marketing in cross-functional GTM forums as the strategic voice of the function Grow our freemium data program audience and convert it into qualified opportunities for the sales team Build relationships with industry trade media and association partners that compound year over year This is a high-profile role where you'll help write our next chapter. You are stepping in at the perfect moment, early enough to shape the playbook, but with the momentum and resources to ship big wins fast.

You'll make a measurable impact on our customers, grow the marketing engine, and share in the upside of our next phase of rapid growth. You will work in-office in New York City alongside our commercial leadership team, partnering closely on cross-functional GTM alignment, executive content, and top-tier industry relationships.

Responsibilities

skills Lead a team of four (Marketing Manager, Creative Producer, and two Content Marketers), setting the operating rhythm, weekly priorities, and individual rocks, and driving the team through both strategy and execution. Own the marketing function's quarterly planning, weekly operating cadence, reporting, and budget allocation across channels, programs, and vendors. Build and own marketing's contribution to pipeline by standing up the attribution layer connecting Salesforce campaigns, HubSpot activity, and marketing-sourced and influenced opportunities, reporting against it weekly.

Drive demand generation across channels including industry content, webinars, freemium data programs, paid placements with industry media, organic search, and event-driven outreach. Design and execute the conversion funnel from inbound interest to qualified opportunity, with clear handoff to the sales team. Lead the content team on a multi-format content strategy: written analyses, short-form video, executive thought leadership, case studies, and product education.

Set and own the annual events strategy across industry tradeshows and proprietary events (regional dinners, customer roundtables, webinars), building the events calendar, target account list, and sales-team alignment plan for each event, with ROI tracking back to pipeline. Own Datavations' public brand presence including website, positioning pages, case studies, content hub, and SEO strategy. Build and maintain Datavations' relationships with industry trade media, research organizations, and trade associations, converting them into recurring distribution channels for content and announcements, and own the press and PR motion.