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Blueprint Medicines — Cambridge, Massachusetts
How will your role help us transform hope into reality? The Associate Director, US Patient Marketing is a critical role responsible for shaping how the AYVAKIT (avapritinib) brand connects with patients and caregivers across the treatment journey. This individual translates the core consumer strategy and narrative into clear, cohesive branded experiences that drive engagement, consideration and long-term connection to the brand.
Operating within a highly cross-functional environment, this role partners closely with omnichannel, patient engagement, and broader commercial stakeholders to ensure branded strategy is consistently and effectively activated. Success in this role requires strong strategic thinking, the ability to translate data and insights into clear decisions and a focus on driving measurable impact and return on investment. The individual must be able to influence across stakeholders to drive alignment and momentum and identify new approaches to strengthen branded patient engagement and business impact.
This role reports to the US Direct-to-Patient Team Lead within the Commercial organization. AYVAKIT is approved to treat patients with the treatment of adults with unresectable or metastatic GIST harboring PDGFRA D842V mutation (2020) and Advanced Systemic Mastocytosis (2021). AYVAKIT has the potential to become a standard of care in systemic mastocytosis with an anticipated filing in nonadvanced systemic mastocytosis in the second half of 2022.
What will you do?
Minimum Qualifications
do we require? BA/BS degree required Minimum of 6 years of experience in the biotech/pharmaceutical industry, including direct involvement in marketing, sales, or market development activities. Previous in-line marketing experience a must.
Qualifications
will make you a stronger candidate?