Product Owner - CTV Engagement & Content Discovery

About TEGNA TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. S.

markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. We're looking for a Product Owner to drive the engagement and content discovery strategy for our Connected TV and Streaming product portfolio.

You'll own the roadmap for features that deepen viewer relationships - improving how audiences find, watch, and return to TEGNA content across every CTV platform.

Who You Are

You are user-obsessed. You understand how great streaming products earn loyalty - through intuitive navigation, compelling content discovery, and experiences that pull viewers deeper into what they came to watch. You're fluent in engagement metrics and know how to connect product decisions to outcomes: more visits, longer sessions, stronger retention.

You bring analytical rigor and creative instinct in equal measure - you can read a retention curve, identify the drop-off, and drive a cross-functional solution. You're a natural owner - you don't wait to be told what matters, and you don't ship features without knowing what success looks like. You're organized, pragmatic, and focused on delivering real outcomes - not just features.

And you're motivated by TEGNA's mission to connect and serve local communities everywhere. Scope of Responsibility Lead high-functioning, full-stack product teams (product, design, engineering, QA) to deliver engagement and content discovery features that drive measurable improvements in visit frequency, time spent, and retention across Connected TV platforms. Develop and maintain a robust, prioritized product backlog oriented around viewer experience quality and engagement depth.

Create epics and user stories aligned with product strategy and audience targets. Partner with Content, Design, and Product Leadership to plan and execute roadmap goals through agile scrum ceremonies. Own and improve team processes to drive velocity, quality, and viewer impact.

Document and communicate risks or impediments that hinder delivery or engagement outcomes. Top Key Activities Backlog Ownership: Own and prioritize the product backlog, balancing content discovery improvements, UX enhancements, platform capabilities, and delivery timelines to ensure the team always works on the highest-engagement-impact features. Requirement Gathering Refinement: Translate viewer behavior data, content team inputs, and design insights into clear, actionable user stories and acceptance criteria.

Maintain a healthy backlog with minimal carryover. Sprint Planning Delivery: Work closely with designers, engineers, and QA during sprint cycles to ensure smooth delivery, clarity of scope, and fast decision-making on engagement and discovery features.

Requirements

and keeping them informed of progress, tradeoffs, and delivery timelines. Work closely with newsrooms and content teams to surface live programming, breaking news, and local community content in ways that drive meaningful viewer engagement. Engagement Performance Analysis: Own the measurement framework for engagement features - tracking visit frequency, session depth, time spent, and retention rates.

Use data to prioritize and iterate. Strategy Roadmap Definition: Contribute to product strategy and roadmapping in collaboration with Product Leadership, with a specific focus on content discovery, navigation, personalization, live streaming, and viewer retention. Experimentation: Design and interpret A/B tests on navigation patterns, content surfaces, and discovery features.

Use LaunchDarkly and Amplitude to run experiments independently of app store release cycles.