Marketing LifeCycle Manager

About Jetson Jetson is on a mission to accelerate the transition of 100 million homes across North America away from fossil fuels toward sustainable energy use. We believe in a future that is 100% electric and 100% better. Homes are one of the largest sources of carbon emissions, yet adoption of solutions like heat pumps remains slow due to cost and complexity.

Jetson is solving this by building the first fully vertically integrated home electrification company — making clean energy simple, transparent, and affordable. We rely heavily on technology, automation, and data to scale this impact. At Jetson, we value people who are excellent at their craft, curious about new tools (including AI), and motivated to continuously improve how work gets done.

The Opportunity Jetson is looking for a Lifecycle Marketing Manager to own the critical space between lead generation and closed sale. This is a high-impact, data-driven role responsible for building and optimizing the nurture engine that converts interest into revenue. You will own segmentation, lead scoring, attribution, and the full suite of workflows that move prospects through the funnel — and you'll come to the table with a clear point of view on how to do it better.

This role sits at the center of marketing and sales, and success is measured in pipeline quality, conversion rates, and speed to sale.

What You Will Do

: Own the full post-lead, pre-sale marketing strategy — designing and managing nurture programs across email, SMS, and other channels that keep prospects engaged and move them toward a buying decision Build, maintain, and continuously optimize audience segmentation in HubSpot — including interest-based segments, behavioral triggers, geo-specific lists, and lifecycle stage cohorts — ensuring every contact receives messaging that reflects where they are and what they care about Architect and manage HubSpot workflows, lead scoring models, and lifecycle stage definitions that accurately reflect buyer readiness and route leads to sales at the right moment Develop and execute interest-based segmentation strategies that tailor messaging to different buyer motivations — whether that's savings, sustainability, comfort, or rebate eligibility — and test and refine those segments continuously Adapt nurture programs for new and existing geographies — localizing messaging, adjusting offers based on regional rebate availability, and setting up geo-specific workflows that reflect the sales motion in each market Partner closely with the sales team to understand where leads are stalling, build enablement materials that address common objections, and create a feedback loop between sales conversations and marketing messaging Identify funnel leaks and conversion bottlenecks using HubSpot reporting and analytics; come with hypotheses, run structured tests, and implement improvements with a clear view of the impact on downstream revenue Be held accountable to performance targets — success in this role is measured against lead-to-appointment conversion rate, funnel velocity, nurture-attributed pipeline, and sales-readiness metrics by segment and geography What You Bring: 4–6 years of lifecycle or CRM marketing experience, with a clear track record of owning the middle and bottom of the funnel in a high-growth or startup environment Hands-on HubSpot expertise — you've built lead scoring models, architected workflow logic, managed lifecycle stages, created segmented contact lists at scale, and built attribution dashboards.