Sales and Licensing Specialist - Entertainment

Who We Are

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology.

It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide. Why Authentic You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment.

What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands.

With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage.

Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You'Ll Do

As a Sales and Licensing Specialist, you'll be a part of Authentic's Business Development training program, where you'll be trained in the nuts and bolts of the brand licensing business. You'll be mentored by experienced internal leaders who will advise and help you succeed and develop exceptional business acumen, while learning the basics of outbound sales strategy at a revenue-focused company. As a Sales and Licensing Specialist, you will be trained and assist in generating new business by identifying and qualifying leads to join Authentic's global network of licensing partners in the wholesale, retail, and online marketplace sectors.

You will receive organizational support in driving prospecting efforts through lead-generation tools and collaborating with our teams. Authentic is growing quickly and you will help increase the distribution of our diverse Entertainment portfolio, which includes some of the most iconic names and IP in all of entertainment sports. From identifying target licensing partners and executing top-notch qualification tactics, you will gain 360-degree knowledge of expanding Authentic's partnership universe.

You will work closely with Brand Managers and Business Development executives to identify business growth opportunities and align those opportunities with a pool of prospective IP licensees. Your goal is to contact and present a compelling value proposition to target decision-makers and convert those prospects to leads through Authentic's qualification process. You must love the thrill of the hunt and possess a strong focus on business opportunities and sales.

What you'll be working on : Identify and qualify leads within the licensing universe, including brands, manufacturers, wholesalers, retailers, and digital marketplaces. Understand each brand's value proposition in the Authentic portfolio and mold that into a compelling pitch to prospects. Establish and maintain an ongoing awareness of available categories across the portfolio and align those with target prospects.

Develop, present, and hand-over qualified leads to Authentic Business Development Executives.