North America Head of Brands Innovation

Company Description Hyperquake is an independent creative strategy, branding, and experience design marketing agency founded in 1986, with locations in Cincinnati, Salt Lake City, and Brooklyn. We specialize in strategic innovation, branded experiences, and scaling organizations for growth, working with companies ranging from small startups to global enterprises. Hyperquake builds ambitious brands and experiences for those eager to activate a vision.

Role Overview This role has been created to realize the potential of HP digital print through direct engagement with brand and agencies decision makers to educate, inspire convert these relationships into growth opportunities for HP. The role requires deep understanding of marketing through insight driven, value-added end to end innovation services which brands will benefit from when they create, design, and print innovative ideas in their products through HP digital print technology Position Description The candidate will be representing professionally strategically the very best of HP PAC Global.

Benefits

of HP tech such as speed to market, personalization and sustainability. In connection to these activities, we expect this role to also support PAC Global in generating thought leadership and increase the number of HP driven, best-in-class marketing campaigns for their Awards platform.

Responsibilities

Primary Job

g. PAC Awards, DSCOOP seminars, marketing conferences, agencies events) delivering inspiration and education to brand leaders. Effectively position promote Brands innovation services via strategic partners, such as DSCOOP D AD.

Partner with design agencies to strategically scale brands reach enabling them to increase brand projects. Brand Conversion Activities – 60% Deliver Brands Innovation Services as required by customers, including but not limited to: Brands Masterclasses, Brands Open Houses and Innovation Workshops. Business Development (PSP Support) – 20% Co-Launch/Lead NA Brands Advisory Council leveraging PAC Global + DSCOOP’s platforms to upskill, train and drive marketing thought leadership into HP customers.

Manage the brands agenda (strategy, growth opportunities, pain points) of key PAC HP’s customers Educate on Brands Innovation playbook case studies to leverage promote the HP Brands Success program as a key growth driver for HP’s customers their brands clients. Role Strategic relationships will include: Be the ‘Go to’ brands expert for HP NA, informing the HP Sales Leader (Paul McCarthy) and of all strategic activities with HP customers Exploit D AD (Sammi Vaughn) as a strategic partner to expand reach into creative communities across NA. Strengthen thought leadership platform with Global lead (Jose Gorbea) to keep brands content fresh, relevant and industry leading Support the business purpose of HP’s customers set-up agenda for NA’s Brands Council (quarterly) Involvement in cross agency and client workshops, helping to deliver creative campaigns accordingly.