Reports to: Co-Founder Location: Tribeca, NY Company: In Common With + Quarters In Common With + Quarters In Common With is a design studio defining a new vocabulary for interiors, in which old-world craft meets at-scale manufacturing. Founded in 2018, our practice brings endless curiosity, exceptional materials, and unparalleled adaptability to lighting and objects for all spaces—created with our team of expert craftspeople, artists, and engineers around the world. In 2024, we opened Quarters, a hybrid retail and hospitality destination in Tribeca.

Through ongoing collaborations with our peers in the worlds of art and design, Quarters crafts a vision of home that’s unfolding and alive. Our obsessions with craft and collaboration originate from a boundless interest in people, objects, and an ongoing conversation between the two. Every product we make and every partnership we cultivate has that in common.

The Role The Director of Brand + Marketing is responsible for translating In Common With and Quarters’ point of view into a clear, consistent, and high-performing market presence. Working in close partnership with the co-founder, this role defines how the brand shows up across product launches, campaigns, and channels—connecting what we make to how it is understood, experienced, and purchased. Read Less This is both a strategic and operational leadership role.

It owns brand positioning, marketing strategy, and campaign systems, while ensuring disciplined execution across all touchpoints. The Director is responsible for aligning storytelling with performance—building a marketing function that drives growth, strengthens brand equity, and supports multiple business lines. The role leads the internal marketing and creative team, including the Marketing Manager, Graphic Designer, Marketing Coordinator, and Creative Production Manager.

It also manages a bench of collaborators—photographers, copywriters, producers, and other creative partners—to extend the team’s capabilities while maintaining a consistent standard of quality and voice. The Director is accountable for both long-term strategy and day-to-day output across marketing and creative. It requires a balance of clarity and taste: someone who can set direction, build systems, and hold a high bar for how the work shows up in the world.

Responsibilities

Brand Strategy Positioning (40%) Define and evolve the positioning of In Common With and Quarters, establishing a clear, differentiated point of view within the design and cultural landscape. Lead the development of product narratives, translating material, process, and design intent into language that is precise, grounded, and culturally resonant. Establish and maintain standards for voice, tone, art direction, graphic design, and photography, ensuring consistency and clarity across all expressions.

Define and refine the end-to-end brand experience across digital, retail, and physical environments, ensuring alignment between brand intent and lived experience. Ensure that the customer journey—from first interaction through purchase, fulfillment, and follow-up—is as considered as how the brand is communicated. Identify opportunities to expand the brand’s relevance across audiences, geographies, and categories, without diluting its core identity.

Develop a deep understanding of cultural context, customer behavior, and market dynamics to inform brand evolution—not just marketing strategy. Team Leadership Operations (35%) Lead and develop the internal brand and creative team, including art direction, graphic design, photography, and marketing, setting a high bar for thinking, craft, and execution. Provide clear direction across all outputs, ensuring work is aligned with brand principles and executed with rigor.

Build and manage a network of external collaborators, including photographers, stylists, writers, and producers, maintaining a consistent level of quality and taste.