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Impact.Com — New York City, New York
com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform.
com helps brands show up where it matters most. com to power more than 350,000 partnerships that deliver measurable business results. com is building the future of commerce through trusted partnerships and the communities that power them.
We’re hiring a Strategic Partner Co-Marketing Lead to own and grow one of our most high-profile partnerships, driving integrated go-to-market (GTM) initiatives that expand reach, influence, and revenue impact for both organizations. This role sits at the intersection of partnerships, marketing, and customer advocacy—shaping a unified joint narrative and bringing it to life through integrated campaigns, co-branded content, research, and high-impact event activations. As the primary marketing lead for this flagship partnership, you’ll define and execute a shared co-marketing strategy aligned to joint business goals.
In close collaboration with the Associate Director of Strategic Partnerships Growth, you’ll develop and lead quarterly and annual GTM plans that drive awareness, pipeline, and customer engagement, while serving as the connective tissue across internal teams and partner stakeholders.
What You'Ll Do
: Strategic Partnership Ownership Serve as the primary marketing lead for a flagship strategic partner, building and executing a joint co-marketing strategy aligned to shared business goals Develop quarterly and annual GTM plans that drive awareness, pipeline, and customer engagement for both organizations Act as the connective tissue between internal teams (Strategic Marketing, Demand Gen, Events, Customer Success, PR/Comms) and partner stakeholders Co-Marketing Campaign Execution Lead the development and execution of integrated co-marketing campaigns, including: Joint content (reports, blogs, case studies, testimonials, webinars) Co-branded research and thought leadership Multi-channel campaign activations (email, social, events, in-platform, and more) Ensure consistency and strength of a cohesive joint narrative across all touchpoints Manage timelines, deliverables, and stakeholder alignment across both organizations Events Experiential Marketing In collaboration with Events teams, plan and execute co-marketing activations at flagship events (owned and partner-led), including: Speaking opportunities Co-branded experiences and sponsorships Customer-facing activations and VIP engagements Collaborate with Events teams to maximize visibility and engagement at key industry moments Customer Advocacy Storytelling Partner with Strategic Marketing, Customer Success, Managed Services, and Sales to identify and activate joint customer stories Source and develop compelling case studies and testimonials that highlight the impact of the partnership Amplify customer voices across campaigns, content, and events Broader Co-Marketing Enablement Support and scale co-marketing best practices across additional strategic and ecosystem partners Identify new opportunities for cross-partner collaboration and storytelling Contribute to frameworks, playbooks, and processes that improve co-marketing effectiveness Measurement Optimization Collaboratively define success metrics and track perfo