About iTradeNetwork At iTradeNetwork, we provide advanced supply chain software and insights tailored to the food beverage industry. Our mission is clear and ambitious: To feed the world. From the start, we’ve been dedicated to tackling the most pressing challenges within food and beverage supply chains, delivering innovative solutions and expert support that make a measurable impact.

Our cutting-edge technology helps businesses streamline complex procurement and fulfillment processes, minimize food waste, optimize inventory, manage compliance risk, and scale profitably. We’re proud to serve an elite customer base, including 13 of the top 25 North American grocers, 8 of the top 10 foodservice distributors, and 8 of the top 10 global food and beverage manufacturers. JOB SUMMARY We’re looking for a Product Marketing Specialist to help translate iTradeNetwork’s evolving platform and solution suites into clear, compelling stories that win in the market.

In this role, you’ll support the full spectrum of product marketing activities across positioning, messaging, launches, competitive insights, and customer-facing content. You’ll work closely with Product, Sales, and Customer Success to bring new capabilities to market, help refine value propositions for our segment suites, and ensure our customers understand how iTradeNetwork’s solutions drive measurable outcomes across the food and beverage supply chain. This is a hands-on, fast-paced role ideal for a marketing professional with 3–5 years of experience who thrives at the intersection of storytelling, solution selling, sales enablement, and demand generation.

You’ll have the opportunity to shape narratives for an industry-leading platform, contribute directly to go-to-market execution, and build foundational product marketing skills in a high-growth environment.

Key Responsibilities

: Product Solution Messaging Translate complex product capabilities into clear, compelling value propositions tailored for enterprise and mid-market audiences. Develop messaging frameworks, positioning statements, and proof-point narratives that highlight business impact and differentiation. Collaborate with Product Management and Sales to align messaging with go-to-market priorities.

Content Creation GTM Asset Development Create engaging content across multiple formats including website copy, social posts, blogs, email campaigns, product one-pagers, sales decks, and thought leadership content. Support demand generation programs through webinars, thought leadership content, digital campaigns, and customer stories. Ensure consistent tone, design alignment, and brand storytelling across all marketing channels.

Sales Revenue Alignment Develop enablement materials such as pitch decks, one sheets, battlecards, discovery guides, and objection-handling resources. Partner with Sales , Revenue Operations , and Sales Enablement to ensure content effectively drives pipeline creation and conversion. Leverage analytics to measure the performance and impact of marketing initiatives on funnel health.

Contribute to sales playbooks, persona insights, and campaign strategies across enterprise and mid-market segments. Event Field Marketing Support Assist in planning and executing customer events, field marketing activities, and industry conferences . Coordinate logistics, scheduling, vendor communication, and on-site support.

Work closely with demand generation to integrate event-driven leads into campaign workflows. Customer Engagement Advocacy Build relationships with key customers to develop joint marketing initiatives and advocacy programs. Participate in customer interviews and feedback sessions to capture insights for content creation.

Support content creation for testimonial videos, quotes, and case study development. Technology AI Enablement Use AI-driven marketing tools to accelerate content production, campaign management, and analytics.