Location: This position is Hybrid in Cupertino, CA, and will be in office three days a week. Director, Content Strategy The Role We are looking for a Director of Content Strategy who thrives at the intersection of high-level strategic architecture and technical execution. This isn't a role for a traditional "big idea" campaign writer; we need a structured content expert.

Someone who views words as a scalable system. In this role you will lead the messaging evolution for a large technology client. Your primary objective is to take high-level brand frameworks and translate them into precise, high-performing consumer copy deeper in the funnel (search, merchant networks, and digital touchpoints).

Requirements

, and performance data, ensuring every word is accounted for, approved, and effective. Note: this role is not just a copywriter. This role is for a strategic communications leader who happens to write, not a writer who occasionally thinks strategically.

This candidate will be expected to influence senior clients and hold a strategic point of view under pressure. What you’ll be doing. Strategic Messaging Architecture: Lead the creation of robust messaging frameworks that extend global brand campaigns into the "nitty-gritty" of the funnel (search, merchant networks, and digital touchpoints).

Client Leadership: Ideate directly with the client marketing stakeholders. " Tactical Execution: Translate abstract strategies into crisp, consumer-facing copy for online merchant networks, search ads, and point-of-sale environments. Content Systems Management: Build and maintain a comprehensive repository of all campaign messages.

You will be responsible for: Tagging messages to specific campaigns. Mapping performance data to specific copy variants. Tracking legal approvals and "in-progress" claims.

Data-Driven Optimization: Leverage research and performance insights to inform new message tests and iterate on existing frameworks. Brand Stewardship: Ensure every character adheres to rigorous standards for craft, voice, and tone. What we’d like to see.

7–10+ years of content strategy or copywriting experience within digital payments, FinTech, or high-end tech environments. Expertise in content strategy, UX writing, content design, or adjacent strategic roles, with experience in an agency, consulting, or client services environment. Proven experience in enterprise-scale content systems, governance, and information architecture.

Expertise in these foundational areas of content strategy: Content governance, audit, and lifecycle management Information architecture and content modeling Editorial strategy and voice/tone frameworks Taxonomy strategy Multi-channel content planning Deep expertise in architecting frameworks. You understand how to maintain a consistent thread from a TV spot down to a 30-character search headline. You are a structured content writer.

You understand how metadata, SEO, and user intent influence the effectiveness of a string of text. Elite editing and proofreading skills; an obsession with “high-craft" standards. Exceptional organizational skills.

You find peace in a perfectly tagged content library and a clear legal-approval pipeline. Comfortable managing up. You can defend a strategic choice to senior clients while remaining flexible enough to incorporate feedback.

Proven ability to drive projects forward with minimal oversight in a fast-paced environment. This role is currently not available for hire or work in New Mexico and Hawaii, USA. About Huge Huge is a design and technology company.

We create products and experiences that grow the world’s most ambitious brands.