**Please note that all positions posted for Aspyr Media, Inc. ** Aspyr is a leading game publisher and developer, bringing the world's biggest franchises and bold new projects to players everywhere. Since 1996, we’ve published over 200 games and our team is dedicated to bringing beloved franchises like Tomb Raider and Star Wars to new and familiar audiences across all platforms.

We focus on collaboration and creativity, crafting high-quality, engaging games that leave a lasting impact on players worldwide.

Responsibilities

: Reporting to the Co-CEO, the Head of Marketing is responsible for maximizing the commercial success of Aspyr’s game portfolio by driving demand, shaping go to market (GTM) strategy, and ensuring each title reaches its full market potential. This role leads the development and execution of integrated marketing strategies across all titles, aligning closely with Product Management, Business Development, and Sales to deliver predictable, high impact results. This leader balances creativity with operational discipline leveraging data, player insights, and experimentation to grow awareness, engagement, and revenue while maintaining alignment with company financial and lifecycle objectives.

Essential Functions: Marketing Strategy & Go-To-Market Define and lead global go to market (GTM) strategies across all titles Partner with Product Management to influence product definition, positioning, and audience targeting early in the lifecycle Establish clear success metrics and KPIs for each title, aligned to revenue and ROI targets Ensure marketing strategies align with Aspyr’s midmarket AAA positioning and IP driven approach Own the marketing budget across all titles, allocating resources against portfolio priorities and performance expectations.

Preferred Qualifications

: Bachelor’s degree in Business, Game Design, Marketing, or a related field; MBA a plus 12 + years of experience in marketing or public relations within the video game industry 5 + years of experience managing and mentoring high performing teams Proven success leading GTM strategies for premium products Strong understanding of player behavior, gaming audiences, and platform ecosystems Experience managing multichannel campaigns (digital, influencer, PR, paid media) Demonstrated ability to use data a