VP, Brand

WeightWatchers is a global digital health company. WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.

As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing new clinical pathways for GLP-1 medication access , creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care.

The Role Reporting to the Chief Experience Officer , the VP of Brand is the orchestrator of our brand’s vision and the master of organizational diplomacy. You play a critical role in the brand’s positioning, purpose, and point of view—ensuring clarity, consistency, and relevance across every touchpoint. Our in-house talent and agency partners are world-class and we need a high-level leader to serve as the glue—the powerhouse who builds the long-term architecture and manages at the executive level so our creative engine can thrive.

This is a role of vision and framework, not micromanagement. " While our functional leads own the "How," you provide the strategic pushback, clarity, and protection necessary to ensure our work drives massive cultural impact. This role is a force multiplier for the current team - someone whose primary function is to create the conditions for more and better work to happen, not to become another layer for creative approval or execution.

Helps scale output without diluting quality. This role is critical in strengthening the connection between Brand and Marketing - ensuring brand strategy and creative vision lead the work, while Marketing helps operationalize, distribute, and pull that work effectively through the customer funnel. Brand defines the narrative, creation direction and emotional connection with the consumer, while Marketing maximizes reach, performance, and conversion across channels.

Core responsibility of this role is creating organizational clarity on who the customer is, what we stand for, and why our story matters to different audiences. This person should establish the foundational audience and messaging frameworks that guide decision-making across the company.

Key Responsibilities

1. , GLP-1) while supporting our historic core offerings and overall customer experience. Codify the Playbook: Create the frameworks and guardrails that allow the execution teams to scale without brand dilution.

The "Glue": Ensure the brand voice is cohesive across Marketing, Product, UX, and Operations, acting as the connective tissue between departments. 2. The Executive Manager Diplomat Protect the Runway: Serve as the primary advocate for the brand at the leadership level.

Manage up and out to align stakeholders and provide healthy pushback against chaos or shifting whims. Strategic Buffering: Act as the filter for high-level ambiguity into clear, actionable directives for the brand team. Organizational Authority: Navigate complex cross-functional webs to embed brand thinking into every decision, ensuring the brand team isn't caught in the weeds of complexity.

3. Strategic Partnership with Creative Content Support, Don’t Execute: Partner closely with the Creative Director , Head of Content , Head of Ops and Head of Brand Social to translate high-level strategy into compelling work with measurable results.