Strategy Planner - Social

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com . VML is a global creative company that builds genuine relationships between brands and people, putting technology at the service of creativity.

Our Strategic team is looking for a Strategy Planner to join us in Madrid . We’re searching for someone with strong strategic thinking, a sharp cultural eye, and a genuine interest in social platforms, digital behaviors and what’s happening right now. This role is ideal for a planner who thinks social-first , understands how ideas live and grow on platforms, and can also connect that thinking to broader omnichannel / 360º campaigns .

A key part of the role involves structuring strategic narratives, building decks and presenting strategy both internally and to clients. Your role will include… Researching culture, consumer behaviors, trends and emerging signals , with a strong focus on digital and social ecosystems. Translating insights from research, platforms and culture into clear strategic opportunities .

Preparing benchmarks and competitor analysis, understanding how brands show up across online and offline touchpoints . Writing creative briefs that clearly frame the strategic challenge and inspire strong ideas. Defining and developing omnichannel strategic proposals , grounded in consumer truths and journeys, with social often acting as the starting point.

Structuring strategic narratives and building clear, compelling decks , both for internal alignment and client-facing presentations. Presenting strategy internally and to clients , explaining thinking in a clear, confident and persuasive way. Supporting the development of strategic presentations for local and international clients.

Tracking the effectiveness of strategies and helping optimize them when needed, working with brand and performance KPIs . Managing a variety of projects (national, international, B2C, B2B). Collaborating closely with different teams: Creativity, Social Media, Content, Data, Performance .

We’d love it if you have… A degree in Advertising, Marketing or a related field. A postgraduate degree in Strategic Planning or Digital Strategy is a plus. 3–4 years of experience as a Strategist / Planner in an agency, brand consultancy or marketing department.

Strong research skills , including desk research and familiarity with qualitative and quantitative methodologies. A solid understanding of social platforms, formats and trends , and how brands can participate meaningfully in them. Interest in digital culture, technology updates and platform evolution .