Senior Strategist

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com .

What We'Re Looking For

You've done your time on the tools. You know how to build an insight, write a brief that excites a creative team, and hold your ground in a client room. This role is the next step: leading the strategic direction on iconic global and UK brands, with the creative ambition and commercial rigour to match.

You'll operate with confidence across client, creative and planning teams. You'll be the trusted strategic voice in the room — not just the person who fills the deck before the meeting. You know how brands work.

You know how people work. And you're hungry to prove that communications can make a measurable difference. Your Accounts FMCG Client - Consumer Batteries — Global Strategy This is one of the world's most recognisable brands — and this role puts you at the centre of defining what it stands for culturally.

Our work on this client has won the APG Grand Prix, Effie, WARC and IPA Awards. This is a rare opportunity to build on a genuinely celebrated body of work. You'll define the creative strategy for global frameworks and individual market activations, working closely with the social team to bring ideas to life in culture.

You'll need: A sharp instinct for cultural relevance; the ability to identify the partnerships, moments and platforms that make a famous brand feel genuinely alive to people. The ability to set creative strategy at a global level while adapting it meaningfully for individual markets; holding the tension between consistency and local resonance. Comfort working alongside a social content team, understanding the strategic role of social in building cultural momentum rather than just distributing messages.

A willingness to get into commerce activation and measurement, contributing to effectiveness projects and helping build the evidence base for future work. FMCG Confectionary Client — UK Brand Strategy (across multiple brands under this client portfolio) This is an opportunity to work on the most beloved confectionery brands in the UK, names that have earned their place in British culture over generations. On this client, no two briefs look the same, and that's precisely what makes it compelling.

You'll work across two distinct strategic challenges: activating the iconic brand platform for UK audiences, and originating new campaigns, including long-running brand platforms for sub brands and high-stakes seasonal work for a UK household name for the festive period.