Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com . Job Title : Senior Data Platform Enablement Lead Location : London Department : Data Intelligence / Open Intelligence Product Engineering Role Overview As we scale the rollout of Open Intelligence across global markets, we are looking for a Data Operations Enablement Manager to help operationalize the platform and support markets as they onboard data and adopt new capabilities.

This role sits at the intersection of data platforms, operations, and market enablement, ensuring that local teams can successfully onboard data into OI, follow the defined operational processes, and build the capabilities required to support client use cases over time. You will work closely with engineering, product, data strategy, and regional market teams to translate technical capabilities into clear operational workflows and scalable rollout processes. The role is critical in helping us move from pilot phase to global adoption, ensuring that the infrastructure, documentation, and operational playbooks are effective for markets.

Key Responsibilities

Market Onboarding Enablement Lead the operational onboarding of markets onto the OI platform. Support regional teams in understanding the process for onboarding datasets and building connectors. Ensure markets have the documentation, tooling, and access needed to operate independently.

Coordinate training sessions and technical walkthroughs for local teams. Operational Process Design Develop and maintain the operational playbooks for data onboarding and platform adoption. Translate technical documentation into clear operational workflows for markets.

Establish repeatable processes that support scalable rollout across multiple regions. Data Operations Connector Support Coordinate the onboarding of global and local data sources through connectors. Support markets during initial data ingestion and troubleshooting.

Work closely with the connector engineering team to track progress and resolve issues. Help identify operational improvements based on pilot market learnings. Program Coordination Track rollout progress across markets and maintain visibility on dependencies and blockers.

Requirements

Maintain centralized tracking of onboarding activities, requests, and issues. Continuous Improvement Capture lessons learned from pilot markets and incorporate them into improved onboarding processes. Identify opportunities to streamline rollout, documentation, and support structures.