Manager, Marketing Analytics

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com . We are seeking a strategic analytics professional with 5+ years of experience in data strategy, marketing analytics, or consulting to lead competitive intelligence and audience insights across the automotive category.

This role is responsible for analyzing sales performance, media investment, web traffic, consumer sentiment, brand health, and survey data to identify market positioning, growth opportunities, and actionable recommendations for Mazda. The ideal candidate can synthesize complex, multi-source datasets into clear, story-driven insights, build and validate consumer segments, track key brand and performance KPIs, and connect marketing metrics to business outcomes. Success in this role requires strong experience with syndicated and social insight tools, fast-turn reporting, and fluency with AI and LLMs for business use.

What You’Ll Do

Analyze competitive intelligence across automotive brands including sales performance, media investment strategy, web traffic, consumer sentiment, brand health tracking, and survey research to understand market positioning and identify growth opportunities for Mazda. Build and validate audience profiles and consumer segments while uncovering whitespace opportunities and emerging consumer trends to support strategic targeting recommendations. Monitor and interpret key competitive KPIs such as Share of Voice, Cross Shopping, Share of Search/Web Traffic, Consideration, Purchase Intent, sentiment, and Web Conversion Ratios to evaluate brand performance within the automotive category.

Synthesize large, complex, and multi source datasets into story driven insights and strategic recommendations that inform brand, media, and audience strategies Conduct social listening, competitive positioning, and consumer perception analysis to assess brand health, campaign performance, and competitor movement across the automotive landscape.