About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . 2193 - Strategy Manager Role Summary and Impact WPP OpenDoor, London As a Strategy Manager working on Amazon XCM (Cross-channel marketing, the team responsible for advertising Amazon’s core retail offering including Amazon Prime), you will be of the experts behind data-driven campaign strategies in the upper and mid- funnel.

You will develop strategic campaign narratives and including channel roles, and work closely with our 12 local market teams to formulate groundbreaking recommendations for the leading global online retailer. The overall WPP OpenDoor team is based across two hubs (London Dusseldorf), and the Strategy team of seven is also split across both cities. This role does not require previous pure strategy experience – it will definitely suit strong, analytical comms planners who are interested in moving into their first strategy role.

Strategy development: You will design holistic, data-driven campaign strategies for the upper mid-funnel and define strategic guidelines. Client consulting: As a key strategic contact, you will advise the clients on the optimal use of media channels and communicate complex relationships in workshops and presentations. Data analysis: Analysing and synthesising a wide range of data sources, from market and competitive data to brand measurement reports, will be part of your daily toolkit to derive clear strategic recommendations.

Project management: You confidently organize internal and external specialist teams across 12 international markets and ensure that strategic guidelines are precisely translated into the planning processes. Mentoring: You enjoy sharing your expertise by mentoring junior employees and actively supporting their professional development. You will most likely manage one Strategy Executive.

Innovation Tools: You follow current media trends closely and integrate new approaches into your work, confidently using relevant research, insight and planning tools as well as internal AI systems. Creativity: You will work with specialists to develop and sell in creative media ideas that will help Amazon campaigns cut through. Skills and Experience Strong communications planning skills : You bring in-depth expertise in the development of integrated upper-funnel communication strategies and have a cross-channel understanding of the media landscape, ideally with experience in (online) retail.

Analytical excellence: Your ability to synthesize heterogeneous data sources and translate them into clear strategic recommendations sets you apart, and you are proficient in using research and planning tools. Communication skills: You impress with excellent storytelling in English, confidently presenting complex strategic concepts. Client expertise: With a confident demeanor, you advise clients at a strategic level and develop tailor-made solutions for large, complex brands.

Independent work: Your proactive, flexible and reliable work style enables you to efficiently manage projects and bring them to a successful conclusion, even in an international environment.

Benefits

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